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🎉 Nearly 90% of French people enjoy hosting guests, and for 42%, it's a vital balance between sociability and personal time. A study by HomeExchange and Appinio, involving a nationally representative sample of 1,000 French individuals, challenges stereotypes about French hospitality. The survey reveals that, while hospitality is deeply ingrained in French culture, there is a desire for simplicity and balance in social life.

📍 Septeo Hospitality, a major player in hospitality software in France and Europe, acquired Cool’n Camp, a digital concierge and customer experience optimization firm, enhancing PMS and CRS software functionalities. The strategic acquisition aims to complete their value chain for hotels, restaurants, campsites, holiday residences, villages, and wellness centers across Europe, particularly in Spain and Portugal. The integration will focus on innovation, personalization using data, AI, and IoT. Freddy Pintus of Septeo Hospitality lauds the expertise and human qualities of Cool’n Camp founders, Julien and Bruno.

🏡 "Jardin de Verre by Locke", the first French establishment of the apart-hotel brand Locke, is set to open in February 2025 in the 5th arrondissement of Paris, Latin Quarter. It features 145 rooms housed within two 16th-century private mansions merged with a 19th-century industrial factory. Amenities include a gym, yoga studio, café, an interior courtyard, and multiple dining spaces. Design studio Fettle emphasized lush greenery and natural light. Locke, since 2016, operates 16 venues across the UK and Europe, offering hotel services with apartment freedom.

🏨 Delano Miami Beach to reopen in late 2025 after a complete renovation by Ennismore and Cain International. The Art Deco hotel, originally igniting Miami’s scene 30 years ago, will preserve historical elements while updating facilities. The renovation includes 171 rooms and suites, exclusive dining and bars, plus a spa and luxury services. Ennismore's co-CEO Sharan Pasricha and Cain International's CEO Jonathan Goldstein look forward to introducing the iconic hotel to a new generation.

📊 "Rétrospective 2024" webinaire on December 19, 2024, from 10 a.m. to 11 a.m., will review significant social events of 2024 and preview social challenges for 2025. Hosted by social department experts, the event is in partnership with Klésia and Malakoff Humanis.

📱 Appart’City held a press conference on Tuesday, December 10, to launch its innovation Lab, focusing on urban hospitality with collaborative and participative methods that include employees, clients, and experts. The Lab's initiatives include an annual hospitality barometer, suggestion box, testing rooms with new tech solutions, and customer dialogue sessions. A digital tool named 'Guide Chloé' is in the testing phase, offering personalized guest experiences through an app accessible via QR code in each room for services like room service breakfast and cleaning requests. The group aims for digitalization without overcomplicating, awaiting customer feedback for further adjustments.

🎯 The ADP Group's "Airport Innovation Days" contest, aimed at fostering local innovation ecosystems and identifying startups to meet industry and customer challenges, was held in Turkey, Jordan, and Paris in 2024. Paris winners are Unboared (interactive gaming for passengers), Jabu (AI-based meal consumption prediction to optimize meal preparation), and HyLight (long-range, emission-free aerial inspection dirigibles). In Turkey, first place went to Sensemore (AI-based industrial equipment health solution), followed by Assistbox (video solutions for customer experience) and Waste Log (real-time waste management technology). Jordan's winners include ADADK (real-time water leak detection), LYNEports (software for integrating new aerial mobility and infrastructure), and Salam From Jordan (customizable postcard kiosks for passengers). Each country's top three startups receive up to €50,000 for Proof of Concept trials, mentoring support, and international media exposure.

📊 The Customer Retention Rate (TRC) is a strategic KPI for businesses, indicating the percentage of customers who remain over time. For e-commerce, a TRC above 35% is satisfactory, while for SaaS or subscription services, a rate above 80% is expected. To calculate TRC: TRC (%) = [(Number of customers at the end of the period - New customers during the period) ÷ Number of customers at the beginning of the period] × 100. For example, starting with 500 clients and gaining 50 new ones, if you have 480 by the end, TRC calculates to 86%. Other vital KPIs include the Net Promoter Score (NPS), Customer Lifetime Value (CLV), Customer Satisfaction Score (CSAT), and repurchase rate. Guest Suite offers tools for analyzing customer satisfaction, collecting, and disseminating online reviews.

🌊 La Réserve Paris, led by triple Michelin-starred chef Jérôme Banctel, introduces La Véranda—an ephemeral dining concept celebrating seafood within a verdant Parisian setting designed by master florist Baptiste Pitou. Patrons can savor daily specials based on fresh catch, with standout dishes like cold oysters, scallops in cotriade, poached langoustines, Binchōtan octopus, and line-caught seabass. La Véranda provides an elegant escape from city life, featuring white-draped tables, richly carpeted floors, lush ivy, and lemon trees.