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📢 Brand ambassadors bridge the gap between a company and its customers, enhancing brand credibility and engagement. They can be satisfied clients, social media influencers, or company employees, sharing positive experiences and influencing purchasing decisions. Their benefits include increasing consumer trust, fostering community, improving online reputation, and encouraging purchases. Companies can identify potential ambassadors by analyzing customer feedback and actively engaging with them, offering exclusive advantages and incorporating their testimonials into marketing strategies.

💰 The Conseil d'État corrected a misapplication of the finance law by the tax administration on Monday, July 8, providing a transition period for affected taxpayers.

🏨 Summer 2024 in France sees fluctuating hotel industry trends: a challenging June with bookings down by 11%, followed by a 15% business volume increase towards the month's end. July reservations lag by 7% year-over-year, despite popular destinations like France, Spain, Greece, Tunisia. 65% of French travelers favor hotels with mobile apps, and 73% prioritize flexible cancellation policies. Technology and last-minute deal management, like GuestDiary offers, are key to optimizing hotel operations and customer satisfaction during these uncertain times.

🏡 In France, the Council of State overturned a paragraph in the 2024 Finance Act, correcting an error that favored Airbnb-type rentals through a tax loophole. This ruling is a win for the Association for Professional Tourism (AToP), the Grouping of Hotels and Restaurants of France (GHR), the Union of Trades and Hotel Industries (UMIH), and Senators Ian Brossat (PCF) and Max Brisson (Les Républicains). The quashed provision allowed property owners to pay less tax on short-term rentals through platforms like Airbnb than on long-term leases.

🍴 Students from 1st BAC Pro Cuisine at Lycée des métiers de l’Arrouza of Lourdes, with their teacher Emilie Perrin, participated in the 9th season of "Les Tables de Vic" gastronomy festival in Vic en Bigorre on June 28-29, 2024. Chef Christian Etchebest was the patron of the event, which featured 16 chefs preparing a dish each across two evenings. The festival, started in 2015 by Vic-en-Bigorre mayor Clément Menet, aims to popularize haute cuisine and connect renowned chefs with the public, highlighting local producers and short supply chains.

🏡 Les Canotiers, a floating summer guinguette bar, opened on June 15, 2024, at Quai de Tounis in Toulouse. Spearheaded by entrepreneur Pierre Garez with support from Ambassade Cabinet Conseil, the venue offers a convivial atmosphere with a focus on seasonal food and cocktails. Garez, having taken over a 30-boat nautical enterprise in Saint-Cirq-Lapopie in 2016, sought the expertise of Ambassade Cabinet Conseil for the guinguette's strategic planning and HR needs. The establishment aims to differentiate itself with its floating aspect and quality service.

🍴 Gastronome Professionnels hosts the "Trophy of the Best Sandwich", a culinary contest for restaurant professionals and students highlighting poultry. Renowned chef Pierre Chomet selects three finalists for the finale on October 10, 2024, in Paris. Prizes include checks (€800, €500, €200), an experience at Ambos, products from Gastronome Professionnels, and social media exposure.

🍴 Catherine Quérard, president of GHR, alarmed by the economic crisis with 33,500 business failures in the last six months and seven traditional restaurants in France closing daily. GHR proposes measures to address energy costs, reform social and tax systems, and reduce taxes and social charges. Alain Fontaine, of the French Association of Master Restaurateurs, seeks clear regularization of undocumented workers and reduction of social charges to increase salaries.

📈 In 2023, French household expenditures in Accommodation and Restaurant (HR) ranked 4th at €126 billion, up 5.5% in volume from 2022. Restaurant expenses increased by 4.9% to €97.6 billion, while Accommodation grew by 7.7% to €28.4 billion, surpassing pre-crisis levels by 3.1%. Overall consumption rose by just 0.7%, with HR outpacing other sectors except for vehicle purchases (12%), transport services (10.4%), and cultural services (10.1%). French expenditures abroad grew by 17.1%, exceeding foreign tourist spending in France by 16.2%.

🏡 Marseille, destination with picturesque beaches and historic districts, offers 'day use' hotels for quick stops between meetings or transit. Benefits include immediate comfort, distraction-free workspaces, and hotel amenities access like spas and pools. Strategic hotel location saves time, and pre-planning ensures expectations are met. Top 'day use' hotels include Toyoko Inn near Saint-Charles station, NH Collection in La Joliette, Radisson Blu with Vieux-Port views, luxury InterContinental, and budget Ibis Budget in Timone. Online platforms like SoRoom streamline booking, with direct hotel contact providing personalized deals, and loyalty programs rewarding frequent travelers.