Un tour-opérateur sur deux prévoit d’investir dans l’IA en 2025
📈 In a March 2025 survey by TravelTech Show, 52% of 94 tour operators plan to invest in artificial intelligence (AI) within the next 12 months. Additionally, 64% of tour operators intend to increase their technology investment in the same period, with AI being the priority for half of them. Reservation systems and mobile apps follow, each targeted by 22% of travel producers. Despite the interest in AI, 24% hope to improve customer experience, and the same percentage expect cost reductions, 15% express concerns over data privacy and security, and 34% doubt the content accuracy generated by AI. Errors in AI-generated infographics include title inaccuracies and omitted data, like the 14% who fear not keeping up with AI advancements. ????
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