Ouvertures d’hôtels

🏡 In Occitanie, the Fonds Tourisme Occitanie, in collaboration with the Banque Européenne d’Investissement and 5 regional Crédit Agricole banks, supports Cité Hotels in launching a new Mercure hotel in Ax-les-Thermes. This project addresses the high demand for upscale accommodation in the region. Ax-les-Thermes currently has 11 small hotels, none 4-star rated. With an investment of 14.8 M€ from ARAC and the Fonds Tourisme Occitanie, the project transforms Château Villemur into a hotel, showcasing public-private synergy.

🍽 Since 2013, under the leadership of President Founder Laurent de Gourcuff, Paris Society has become a key player in luxury dining, events, and hospitality in France. With a portfolio of over 15 brands, they're now expanding internationally, particularly focusing on Europe and the Middle East. Upcoming locations include London, Geneva, Istanbul, Bucharest, Milan, Dubai, and Riyadh, where they'll introduce flagship restaurant brands and hotels over the next 3 years.

🏨 Minor Hotels International, with roughly 80,000 rooms globally under its 8 brands, is known for Anantara (55 establishments, mainly in Asia, Africa, and the Middle East) and NH (around 360 hotels in Europe and the Americas). NH Group, part of Minor since 2018, rebranded as Minor Hotels Europe & Americas. Intent on climbing above their current 30th rank (Source: MKG Consulting), the company eyes organic growth and acquisition opportunities. Their development pipeline includes new Anantara projects in Africa and the Middle East, targeting expansion into major international cities, with Paris as a key prospect.

❄ Accor to open Mercure Tsaghkadzor, a 4-star ski resort in Armenia, by early 2027. The hotel will feature 69 rooms, including 10 villas, a spa, indoor pool, sauna, hammam, kids' area, three restaurants, and conference rooms. Mercure operates over 1,000 hotels in 65 countries, with 200 more in development, and is part of the ALL - Accor Live Limitless loyalty program.

🏠 SIRO Boka Place, launched by Kerzner International, is set to open in Spring 2025 in Montenegro. Designed for relaxation and physical and mental recovery, the hotel features 96 rooms and 144 residences. Each room includes advanced sleep-improving technologies like temperature-controlled beds and optimized soundproofing. Located in Porto Montenegro, the facility boasts a modern fitness center, tennis and padel courts, as well as a 25-meter pool with a retractable roof for year-round use. SIRO emphasizes a holistic approach to well-being, catering to travelers seeking rejuvenation.

🏡 Radisson Individuals opened Albrighton Hall Hotel & Spa near Shrewsbury, set in an 18th-century manor with a 15-hectare landscaped park featuring an ornamental lake. Owner Peter Cashman highlights the partnership for providing personalized, high-quality experiences and offering Radisson's world-class benefits to guests, while maintaining the hotel's unique history and nature.

🍾 Champagne Hospitality to open the 5-star Château de la Commaraine in Pommard, France, in 2025 after 4 years of renovation in collaboration with Bâtiments de France. Owned by Americans Denise Dupré and Mark Nunnelly, the château will join the group's luxury collection, featuring 37 rooms and suites, a spa, a pool, two restaurants, and a 10-hectare vineyard estate offering wine-related guest experiences.

🏠 SIRO Boka Place will open in spring 2025 at Porto Montenegro, Boka Bay. This marks the European market debut for SIRO, Kerzner's new hotel brand focused on transformative wellness. The Montenegro location offers 96 rooms and 144 residences, along with state-of-the-art fitness and recovery facilities, padel and tennis courts, and a 25-meter pool with a retractable roof. Rooms feature a minimalist design with advanced home automation technologies for optimal rest.

🏡 In June, Oceania Hotels acquired the 4-star Hôtel d’Anjou in Angers, marking its 31st establishment in France. Built in 1857 and recently renovated in 2022, the hotel is situated at 1 Boulevard du Maréchal Foch, 10 minutes from the train station. It features 54 well-lit rooms, a wellness area, seminar lounges, and a restaurant embellished with mosaics by ceramist Isidore Odorico.

🏡 CitizenM announced two new hotel openings in 2025: CitizenM Dublin St. Patrick's in Summer 2025 and another in London Olympia. The Dublin location, the first Irish establishment for CitizenM, will feature 245 rooms and retain the brutalist facade by Irish architect Sam Stephenson. Amenities include a 24/7 canteen, communal living room, terrace, societyM meeting rooms, and membership benefits like reduced stays and late checkouts. The hotel aims to blend modernity with Dublin's rich history. These openings bring CitizenM's portfolio to 38 properties globally.