Initiative eco-responsable et RSE

✈️ IATA announced the creation of the non-profit Civil Aviation Decarbonization Organization (CADO) on March 24, 2025, to manage the sustainable aviation fuel (SAF) registry. Companies can join the SAF Registry for free until April 2027. CADO, headquartered in Montreal, will standardize and transparently record SAF transactions, and is open to all stakeholders involved in sustainable fuel production.

🏠 Mipim Awards, established in 1991, honor sustainable and visionary real estate projects aligning with ESG goals. The 2025 winner in the hotel category is Sky Mirrors, situated in Luzhou, China, on a mountain. Developed for Sichuan Gulin Langjiu Distillery Co by French architects Zone of Utopia (Zou Qiang and Mathieu Forest), the project is praised for its sustainable long-term focus and positive impact on the local community. Sky Mirrors features an architectural design that integrates with nature, offering a view of an 'infinite horizon' and incorporating two mirrors that reflect the sky and landscape.

🏨 Hilton and Black Label Hotels (BLH) continue their successful partnership with the upcoming Hilton Garden Inn Brussels Airport, set for an October 2025 opening at The Wings business complex, near Brussels Airport. This marks their third joint venture, aiming at sustainable hospitality. The new hotel will provide 250 rooms for business and leisure travelers, meeting spaces, wellness facilities, and an open kitchen restaurant. It will be the only hotel in the region to have lounges dedicated to airline staff. The Wings, already housing EY Belgium's headquarters, has triple certification: BREEAM Excellent, WELL Gold, and DGNB Gold, and is CO2 neutral.

🏨 IHG Hotels & Resorts, a global hospitality leader, announced the addition of four European hotels to its Low Carbon Pioneer program, which features energy-efficient hotels with no on-site fossil fuel use (except for backup generators under 5% of annual total energy consumption) and is supported by renewable energies. The program, first of its kind in the hotel industry, began with three hotels in July 2024. The Holiday Inn Express Asuncion Aviadores in Paraguay also joined, marking a first for the Americas. Each hotel offers sustainable solutions like high-efficiency heat pumps and fully electric kitchens, and must achieve operational sustainability certification within 12 months of opening.

🏨 Hospitality and tourism are essential to global economies, cultures, and human connections. Despite their significance, the sector faces increasing challenges like economic changes, environmental transformations, travelers' behavior shifts, and rising operational costs. Crucial decisions in the industry require precise data, yet real-time market insights remain limited and often in the hands of third parties who exploit these data without reciprocation. The HCommunity Foundation seeks to change this by offering a fair, transparent, and independent solution that allows hospitality and tourism professionals to regain control of their data for strategic decision-making.

🏖️ Comporta, near Lisbon, will see a new eco-friendly designed Six Senses resort from IHG Hotels & Resorts and VIC Properties, featuring 70 rooms and 58 branded residences on a 400-hectare former private estate. The resort includes 66 deluxe rooms and suites, three garden villas, one presidential villa, and residences ranging from 2-5 bedrooms, all respecting biophilic principles. Announced by Six Senses CEO Neil Jacobs, the opening is slated for 2028, aiming to harmonize luxury with nature and wellness.

🌊 Beyond Plastic Med (BeMed), launched 10 years ago, combats Mediterranean plastic pollution. Initiated by the Prince Albert II of Monaco Foundation, Tara Ocean Foundation, Surfrider Foundation Europe, IUCN, and MAVA Foundation, BeMed gathers civil society, science, and business to tackle this issue. Philippe Mondielli, Scientific Director of the Prince Albert II Foundation, highlighted the less publicized plastic pollution a decade ago and BeMed's creation following a proposal by Surfrider Europe for an international conference.

📝 Femmes du Tourisme launched the Observatory of Gender Equality in French tourism to promote parity, addressing women's limited access to leadership roles despite their strong sector presence. ORCHESTRA became the first patron, underlining their commitment to diversity and professional equality. The observatory aims to provide precise data, raise awareness and suggest actionable measures for sustainable equality progress.

🏩 Majorian launched Peace&Work, the first hospitality-sector quality of life label, in 2023. Over 250 audits with 4,300 employees highlighted the importance of internal communication and fair pay. The label, with a two-year validity, awards Bronze, Silver, or Gold based on assessments of company culture, team cohesion, pride, work conditions, and equity. These results were released during the Semaine des Métiers du Tourisme.

💸 Jan Grossman was promoted to COO at B&B Hotels Deutschland after a 2-year role as Head of Human Resources for Central & Northern Europe. Maximilian Abele joins the company to oversee branding, marketing, and communication with a 13-member team, reporting to Frank Seedorff, the Chief Commercial Officer since January 2025. Abele's previous experience includes a VP role at Lindner Hotel Group and positions at me and all hotels, Tomorrowland, Pentahotels, and 1. FSV Mainz 05. His hiring aligns with B&B Hotels' growth strategy in Europe.