Big deal, Segment Sport | Le géant américain de l’événementiel Endeavor cède sa filiale IMG Arena à Sportradar
🏆 Sportradar Group AG acquired IMG ARENA from Endeavor Group Holdings, gaining a portfolio of global sports betting rights. The portfolio includes partnerships with over 70 rights holders, covering approximately 39,000 official events and 30,000 streaming events across 14 sports on six continents. Highlights include rights to Wimbledon, US Open, Roland-Garros, Major League Soccer, Euroleague basketball, and the PGA Tour. Sportradar now holds betting rights for three of the four Grand Slam tennis tournaments. The deal is valued at $225 million, with Sportradar receiving $125 million and gaining a portfolio that encompasses 70% of the most betted sports, including major events. The unique transaction structure is expected to immediately enhance revenue and cash flow profiles.
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