Posts by author
Laura Cerfus
5 posts
Comment la loi sur les marchés numériques (DMA) façonne le marketing hôtelier ?
📱 The European Commission's Digital Markets Act (DMA) is reshaping digital marketing, affecting Google search results and online visibility for hotels. The DMA influences Google searches, from "place sites" to free booking links and increased property promotion ad (PPA) opportunities. It differentiates between generic and brand keyword searches, essential for hotel marketing strategies. Properties can leverage PPAs for growth despite a competitive environment. The DMA's evolving landscape requires hotels to adapt their digital marketing strategies to maintain a competitive edge.
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7 Tendances en matière de design pour convertir les voyageurs sur votre site web
🛫 Travelers today are more intentional and visit over 277 web pages before booking a trip, according to Expedia. A hotel’s website can be a decisive factor during their evaluation process. A well-managed, fast, efficient, and user-friendly website with effective branding, engaging media, and customized features is crucial in converting visitors into bookings.
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Pourquoi une stratégie créative solide stimule les réservations
📚 A 2023 study found creativity accounts for 79% of spontaneous ad recall, and high-quality creativity is deemed the most crucial factor for ad effectiveness and brand perception. This underscores the importance for hoteliers to develop a strong creative strategy to boost direct bookings for their websites.
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