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🏡 OKKO Hotels to open OKKO Troyes Centre on June 9, 2025, featuring 106 rooms with four-star accommodations. The 15th property by OKKO targets reaching 40 establishments in France and Europe. Amenities include Cocomat bedding, Omnisens bath products, coffee machines, and free Wi-Fi. The hotel introduces a 200 m² Club, offering lounges, workstations, business corners, snacks, and drinks, open to guests and visitors with day passes. Located near Troyes' train station and historic center, guests can enjoy the medieval architecture and timber-framed houses.

💻 Mak Abdelkafi, Senior Sales Director at Mews, with over two decades of experience, witnessed major revolutions in hotel technology, from Excel spreadsheets to AI-powered integrated systems. Internet launch in the 90s initiated online bookings. A pivotal change occurred in 2010 with the advent of Property Management Systems (PMS) and the rise of social media and big data. In 2020, AI became a significant disruptor, gaining more influence in 2023-2024. Abdelkafi emphasizes the challenge for hoteliers to differentiate their offerings, particularly through customer experience enhanced by digitalization and AI.

🏨 In 2024, NUMA Group reported a record growth year with revenue doubling to €80 million and EBITDA reaching €50 million. The company served over 1 million overnight stays, solidifying its role in modern hotel industry transformation through AI-driven innovation. Operating in 15 countries and 36 major European cities, NUMA expanded via acquisitions, partnerships, and new market entries. Key milestones included entering the UK with NUMA Bloom in London's Bloomsbury area and acquiring Native Places, adding over 800 units across major UK cities. NUMA also grew in Southern Europe and debuted in the Nordic region with a property in Copenhagen developed with Invesco Real Estate.