Selon Google, la France perdrait son leadership touristique en 2040 !
🌍 International travel is projected to increase from 1.4 billion in 2019 to 2.4 billion by 2040, according to a Google and Deloitte report. This growth represents a 2.5% annual average increase, with 936 million new travelers compared to 2019. Africa and the Americas are expected to see the highest growth rates, but Europe and Asia-Pacific will still account for approximately 75% of the market. The top five origin countries (China, USA, India, Germany, UK) are expected to make up 42% of the market by 2040. Despite environmental concerns, the study forecasts a shift in tourism flows and market emergence, with digital, flexibility, hyper-personalization trends, and an industry evolution due to automation and AI—plus a growing focus on corporate social and environmental responsibility.
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