Initiative eco-responsable et RSE

🏨 Moxy Hotels by Marriott International is set to expand with a new property in Aarau, Argovie, Switzerland opening by end of 2028. The former Aarauerhof hotel, adjacent to Aarau’s train station, will be transformed into a 145-room Moxy hotel. Pensimo Group (owner), The Chocolate on the Pillow Group (operator), and Marriott International are collaborating on the project, which includes renovating and adding floors to create approximately 3,750 square meters of guest and communal spaces. Emphasizing environmental considerations, Pensimo chose adaptive reuse over new construction to minimize CO₂ emissions.

🌍 La Dominique, située entre Guadeloupe et Martinique, s'affirme comme destination durable à découvrir en 2025. En 2024, l'île a accueilli 83,976 visiteurs, une hausse de 13% par rapport à 2023, attirant particulièrement les Français et les Antillais. Son engagement pour le tourisme responsable est illustré par le parc national de Morne Trois Pitons, classé UNESCO, et des hébergements écoresponsables. Plus de 60% de l'île est couvert de forêts tropicales.

🏗 Visit Dubai and Beautiful Destinations launched the Beautiful Destinations Academy, powered by Dubai, focusing on professional content creation for the travel industry. Aimed at the new generation of travel-specific content creators, the academy responds to the growing demand for high-quality, social-first content. This initiative comes as 76% of travel decisions are influenced by social media, yet only 24% of industry data reflects proficiency in content production for social platforms.

🏡 Dubaï became the first Certified Autism Destination™ in the Eastern Hemisphere, awarded by the International Board of Credentialing and Continuing Education Standards (IBCCES). Over 70,000 individuals have undergone autism and sensory disorders awareness training. The city has more than 300 certified hotels and 15 attractions committed to providing an inclusive experience. This initiative is part of Dubai’s Economic Agenda D33 and underscores its efforts towards social inclusion and quality of life for visitors and residents alike.

✈ United Airlines Ventures invested in Twelve via its Sustainable Flight Fund, bolstering the startup which raised $85 million in Series C funding. Twelve's sustainable aviation fuel (SAF) production facility in Moses Lake, Washington, to begin operation this year, producing 50,000 gallons of SAF annually. United previously invested $5 million in Viridos in 2023. Twelve has contracted to supply 260 million gallons of SAF over 14 years to IAG's five airlines, including British Airways and Iberia, starting in February 2024.

🚘 Routematic, an Indian corporate transport service, has raised 35 million euros in a Series C funding round led by Fullerton Carbon Action Fund and Shift4Good. The company aims to expand its fleet to over 10,000 vehicles, with 30% electric, by March 2026. The TaaS market in India is predicted to grow from $6.1 billion in 2024 to $13.2 billion by 2030, with an annual growth rate of 11.8%. Founded in 2013, Routematic operates in 23 cities and serves 300 companies, facilitating 5 million trips for 300,000 employees every month.

🏗 On April 30, Senegal marked a significant milestone in its tourism ambitions with the official launch of ONOMO ALLURE Saint-Louis, a 4-star hotel complex. This upscale project, a partnership between Fortunes Capital SA, Groupe ONOMO, cabinet ATEPA, and Synequanone & Partners, involves an investment of 65 billion FCFA (~100 million euros). Aimed at establishing Saint-Louis as a premier tourist destination in West Africa, the project prides itself on strategic vision, environmental commitment, and socio-economic impact. ONOMO ALLURE Saint-Louis, positioned in northern Senegal, is set to create 1,000 direct and 3,000 indirect jobs, emphasizing luxury, comfort, eco-friendly technologies, and promoting sustainable tourism through a significant reduction in energy and water consumption, incorporating renewable energies.

🏖️ Alexandra Questel, since May 2024, leads the Comité Territorial du Tourisme de Saint-Barthélemy (CTTSB), aiming for a sustainable tourism model by 2025. The airport of Saint-Barthélemy-Rémy-de-Haenen saw 203,754 passengers in 2023, a 6.9% drop from 2022, but still higher than pre-pandemic 2019. Gustavia's port traffic increased by 23% in 2023, with 347,572 passengers, exhibiting the island's tourism resilience.

📍 Expedia Group has announced a groundbreaking partnership with award-winning travel content agency Beautiful Destinations to revolutionize the way travelers discover, plan, and book travel experiences. This collaboration will enable Expedia's advertising partners to rapidly create viral, high-value travel content at scale. By leveraging Beautiful Destinations' unparalleled content creation expertise with Expedia Group Media Solutions' assets, including its in-house creative studio (E Studio), media buying capabilities, and extensive database, the partnership will offer new end-to-end advertising campaign designs with global purchasing possibilities. Additionally, it will reach over 50 million people following Beautiful Destinations on social media. A recent survey by Expedia Group revealed that 61% of respondents are influenced by social media in their travel decision-making.

🌱 Published on 05/05/2025, the article "Trouvez les solutions pour la transition écologique de votre hébergement touristique ou restaurant - GHR" provides guidance on the ecological transition for tourism accommodations and restaurants. It is featured on www.ghr.fr and is part of the platform's commitment to social responsibility and environmental sustainability.