Fusion & Acquisition

💸 Market study of 10,000 global consumers by eDreams ODIGEO shows 82% increase in travelers comparing and combining flights or hotels from multiple providers before booking. In 2021, 17% didn't consider multiple airlines and hotels, dropping significantly to only 3% post-pandemic. Among French consumers, 81% compare multiple options, while only 5% stick to one provider. Bookings including multi-airline flights have more than doubled over the past three years.

🏨 Blackstone sold the G6 group (Motel 6 and Budget 6), which they bought from Accor for $1.9 billion in 2012, to Oravel Stays' OYO for $525 million. OYO already has around 320 hotels in 35 U.S. states and plans to expand by 100 hotels in 2023 and 250 more by 2024. Motel 6 generates $1.7 billion in revenue with nearly 1,500 franchised hotels. The deal is set to finalize in the 4th quarter.

🏀 57% of non-Francilians were inspired to travel across France due to summer sporting events. 25% specifically visited host cities for sports competitions, with 57% booking accommodations and 68% staying for 2-3 nights. 64% stayed in hotels/tourist residences, while 51% opted for home rentals. Outside Paris, 57% lodged in the suburbs. 75% combined their visits with tourism. The Booking.com study by Toluna Harris Interactive was conducted from July 26 to September 8, 2024.

📝 Gestion efficace de la relation client (GRC) cruciale pour la fidélisation avec 80% des consommateurs estimant l'expérience client aussi importante que les produits/services. Malgré cela, 66% se sentent traités comme des chiffres par les entreprises. La Banque Populaire Grand Ouest a centré sa culture d'entreprise sur le client pour renforcer la réputation de ses agences via des retours positifs en ligne. Pour personnaliser la relation client, 52% des consommateurs attendent des offres personnalisées. Les indicateurs clés comme CSAT, CES et NPS sont essentiels pour suivre la satisfaction et l'effort client.

💐 Hôtel Punta Lara, located on the island of Noirmoutier, announces its first Wedding and Event Fair on November 2 and 3, 2024, from 10 am to 18 pm, in partnership with Rosa Wedding Planner. With free entry, the event at 4 rue de la Noure, 85680 Noirmoutier – La Guérinière features local vendors like florists, photographers, videographers, DJs, planners, graphic designers, cake designers, and an oyster farmer. Highlights include a bridal fashion show showcasing the latest trends.

🏀 DAZN acquired major French Ligue 1 TV rights, succeeding Amazon's 1.55 million average monthly subscribers. Launching just before the season start, DAZN set a price at €39.99/month, more than double Amazon's offering. The new price led to only 100,000-150,000 subscribers, prompting a 50% discount to €19.99/month until September 22, matching Amazon's previous season rate. Critics warn of value destruction from this late promotional response, suggesting an attractive early booking offer should have been initially deployed.

🏨 B&B HOTELS will undergo a major renovation program for energy efficiency, managed by B&B HOTELS through long-term, consumer price index-linked leases. BC Partners Real Estate, Hova Hospitality, and B&B HOTELS demonstrate strong investment and asset management synergies. Konrad Stoebe of BC Partners Real Estate aims to grow their European hotel market presence, while Hova Hospitality's Dominique Ozanne celebrates their first transaction with BC Partners and partnership with B&B HOTELS, bringing Hova to manage 120 B&B hotels and total assets of €2.5 billion across 200 hotels in 9 countries. Advisors for the transaction included Greenberg Traurig, Ernst & Young, and Gleeds.

🚾 Tork, a leader in professional hygiene, targets inclusive hygiene in public restrooms, focusing on improvements for accessibility. The study by Tork reveals that 44% of respondents feel anxious about using public toilets. Key findings include: 73% feel discomfort if unable to wash hands properly, 73% say an unpleasant restroom experience in a restaurant deters return visits, 38% limit food and drink intake to avoid restrooms, and 17% of employees avoid using workplace toilets.

🏥 Hospitals can learn from the hospitality industry to improve patient experience by enhancing material environment, service quality, and technology use. Suggestions include using calming colors, natural light, and signature scents in non-medical areas; creating quiet spaces; providing higher quality meals; concierge services; wellness offerings like spas; and utilizing technology for personalized care and real-time feedback. Partnerships between sectors can facilitate knowledge transfer for integrated service excellence in healthcare.

⏳ Accor's report "The New Quality Of Time" examines how society's perception and management of time are changing, impacting the hospitality industry. It's part of the award-winning series "From Change To Opportunity". The report identifies a major shift in attitudes towards time and its influence on the sector, highlighting business opportunities to capitalize on the increased interest in time. It suggests a need to slow down and disconnect due to life's acceleration in work, home, leisure, and travel.