Article Sponsorisé

📺 Groupe CANAL+ reaches 26.9 million subscribers across 50+ countries. CANAL+ BUSINESS caters to professionals (hotels, healthcare, bars/restaurants) with unique TV services. CANAL+ ROOM STREAMING offers 90,000 on-demand contents, up to 80 live channels, TNT channels, and 15+ international channels, including films available 6 months post-cinema release, exclusive international series, CANAL+ original creations, documentaries, kids' programs, and VO/VF and VOST options. It provides access to UEFA football competitions, with a CANAL+ Androïd box or integrally through Philips Smart TV Mediasuite with Google Cast™. Installation and customer service are included.

📈 Data-driven marketing strategies ensure both short-term and long-term business growth by targeting high-value audiences. Airlines and retail sectors leverage predictive analytics and local trends, respectively, to optimize operations and stock levels. Notably, 82% of companies with advanced data usage report positive annual revenue growth. North American hoteliers, with an average digital marketing budget of $84,000, focus on primary data for substantial investments. In contrast, European hoteliers aim for quick returns through paid search and meta-search, while Asia-Pacific hoteliers adapt to post-pandemic market changes with long-term strategies. Successful digital marketing for hotels entails understanding customer preferences, booking trends, and satisfaction levels. Challenges include data silos and inadequate resources. The key to effective data-driven marketing lies in audience modeling, digital roadmaps tailored to each hotel's unique needs, strategies for immediate bookings and brand building, and integrated technology to unify data across systems. Case studies illustrate significant revenue and booking increases when hotels effectively use data and marketing technology. ????

🏨 Aurélien Vionnet, CEO of Thais and former R&D engineer at Thales and LNAspace, leveraged his space engineering and hotel industry expertise to create Thais PMS, now equipping over 750 establishments in France since its inception in 2006. A significant overhaul of Thais' interface involved 3500 hours of development over 8 months, focusing on an intelligent "to-do list" for operational staff, an intuitive yield management interface for revenue managers, custom dashboards for management, and a web app for client experience, aiming to automate administrative tasks to prioritize human interaction. Thais also plans ergonomic upgrades for its restaurant and service modules, emphasizing close internal collaboration for continuous innovation. ???? https://thais-pms.com/

💸 Professionals in the hospitality industry face a major challenge with evolving candidate expectations, emphasizing work-life balance and short-term engagements. This paradigm shift affects business, with some hotels reducing sales or reservations due to staffing shortages impacting revenue and service standards. A technological solution, Console Team Affinity, offers a multi-channel distribution system for job listings across over 60 platforms, AI for job descriptions and candidate matching, and a centralized CV management interface. It emphasizes building an employer brand on a dedicated career site distinct from commercial sites, showcasing company culture, values, and employee benefits. The system's advanced reporting features allow for data-driven recruitment strategy optimization. Console Team Affinity provides the tools to effectively attract and retain talent, an essential element for the success of hospitality establishments. Discover more at www.console-team-affinity.fr.

🔔 Safebooking by Gritchen Assurances, a technology solution for cancellation insurance tailored for all types of clients, offers comprehensive coverage including cancellation, interruption, late arrival, lack of snow, and forgotten items. Partnering with tech providers like D-EDGE and MEWS, it ensures seamless integration with reservation systems. Free for hoteliers, it also provides additional revenue from client subscriptions. The user-friendly platform promises reimbursements within 72 hours and support via live chat.

🎁 Noël est crucial pour la vente de bons cadeaux, avec jusqu'à 40% des revenus annuels réalisés et 19% des transactions du 18 au 24 décembre. En 2022, le 24 décembre a représenté 9% des ventes totales. L'automatisation permet des ventes 24/7, capturant 37% de ventes de dernière minute. Avec 85% de clients préférant les bons spécifiques, des stratégies comme les paiements de groupe et les relances de paniers abandonnés sont essentielles. Les promotions débutent avec le Black Friday et s'intensifient jusqu'au 23 décembre en 2023, sans en introduire de nouvelles dans la dernière semaine pré-Noël pour maximiser l'efficacité marketing.