, auteur/autrice sur Le 10 Minutes Hôtelier - Page 21

1 min

Citadines franchit le cap des 200 établissements et poursuit son expansion en EMEA

🏨 Citadines a signé plus de 50 hôtels depuis son repositionnement, avec 25% de conversions rapides. En 2025, 61% des ouvertures étaient des conversions. Le Citadines City Centre Liverpool a ouvert en juin après une conversion. La stratégie de franchise d'Ascott facilite les conversions, aidant à lancer rapidement des établissements. Citadines continuera d'ouvrir des hôtels en EMEA, incluant Casablanca. Serena Lim d'Ascott note l'importance croissante des franchises dans les signatures de contrats.

2 min

Julien Munoz nommé Chief Commercial Officer de The Peninsula Hotels

📈 Julien Munoz, with over 25 years of experience, joins The Peninsula Hotels as Chief Commercial Officer, reporting to CEO Benjamin Vuchot. He will oversee commercial and marketing teams and join the Management Board of HSH. Munoz holds an MBA from ESSEC Business School and Cornell University. Previously, he served as Chief Commercial Officer at Monte-Carlo Société des Bains de Mer, handling luxury hotels, restaurants, entertainment venues, and casinos, while leading digital transformation projects.

1 min

Premier Inn continue de miser sur Berlin

🏨 In Berlin-Friedrichshain, Premier Inn plans to construct a new hotel with around 282 rooms, aiming to serve both business travelers and tourists. Although the start date for construction is unconfirmed, the hotel will be located near cultural and entertainment hotspots. This venture is part of Premier Inn's growth strategy in Germany's urban centers, with recent openings in Munich, Frankfurt, and another in Berlin. Erik Friemuth leads the expansion efforts in Germany.

2 min

Radisson Individuals atteint la barre symbolique des 100 hôtels

📍 Radisson Individuals enhances independent hotels and regional chains by leveraging Radisson Hotel Group's global platform and reputation, ensuring high standards and ongoing training. Recent openings include Le Relais de La Malmaison (Paris), HARBR Hotel Ludwigsburg (Germany), Crystals Beach Resort Belle Mare (Mauritius), Cavalieri Art Hotel (Malta), and Namah Nainital (India). The brand now features four segments: Radisson Individuals, Individuals Premier, Individuals Boutique, and a fourth unspecified category, promoting flexibility and visibility.

2 min

Glion renforce son équipe académique après son accréditation suisse

📈 Dr. Evrim de Groot joins Glion University as Assistant Professor in luxury management, contributing to the Luxury Brand Strategy specialization. Dr. Alessio Delpero, an Associate Professor, brings expertise in strategic management and innovation, focusing on digital technologies. Vaibhav Rustagi, with 18 years in luxury hospitality, becomes the Director at Glion's London campus. In July 2025, Glion gains recognition as a Haute École Spécialisée, enhancing academic mobility and research opportunities.

2 min

Bain Capital investit dans Les Hôtels de Paris

🏨 Les Hôtels de Paris, avec 17 établissements à Paris et 1 à Saint-Tropez, s'associent à Bain Capital pour renforcer leur position sur le marché hôtelier français. Bain Capital, en investissant dans le portefeuille européen fragmenté, vise l'amélioration opérationnelle et la croissance durable. Kevin Machefert, CEO, voit ce partenariat comme une opportunité pour accélérer la croissance et viser le leadership indépendant dans l'hôtellerie boutique et expérientielle. Rafael Coste Campos soutient cette stratégie.

4 min

Après la montagne, RockyPop pose ses valises à la mer

🏖 RockyPop Marseille, located in Castellane, is strategically positioned near Prado market and two metro stops from the Old Port, benefiting business travelers and tourists. The hotel partners with Olympique Marseillais to host VIPs, attracting sports and concert attendees. Targeting families, it also caters to MICE with a 90 m² seminar space. Features include a quirky design, a cocktail bar, and amenities like a rooftop, fitness room, arcade, and karaoke rooms.

2 min

HON Le Mag 358-359 : Face au manque de personnel hôtelier, quelles pistes concrètes ? #1

🏨 En 2023, seulement 21% des Français accordent une importance au travail, contre 60% en 1990. Dans l'hôtellerie, des conditions difficiles et une rémunération insuffisante ternissent l'image du secteur. Or, 84% des candidats vérifient la réputation d'un employeur avant de postuler, et 91% considèrent la marque employeur cruciale. 33% n'envisageraient pas de rejoindre une entreprise à mauvaise réputation. Cultiver une marque employeur forte est crucial pour attirer les talents.

2 min

Mercure prend ses quartiers à Arles

🏛 19th-century Arlesian house turned Mercure Arles Centre Arènes hotel now features 91 rooms and suites, designed by Nicolas Thermed. The hotel embraces local materials and crafts, while its restaurant, Bon & Vivant, led by chef Adrien Gentilucci, offers Provençal bistronomy with 60 seats. A rooftop with a pool and panoramic views of the Arènes complements a 350 m² professional space for up to 180 people. The venue also offers a private parking space with an electric vehicle charging station.

1 min

A by Adina poursuit sa conquête européenne avec l’Allemagne

🏨 L’A by Adina Berlin Kurfürstendamm will open in the second half of 2027 in the Fürst-Quartier, Berlin, with 161 studios and apartments. The hotel will feature a restaurant, bar, and lounge with a terrace, contributing to the area's transformation. Designed with an Australian touch, it aims to offer an authentic Berlin experience. This follows Adina's expansion in Europe, including openings in Vienna (April 2025) and the UK, as part of TFE Hotels' growth strategy.

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