Julia Luczak-Rougeaux

📈 In an interview for Net Managers Collection Winter 2025, André-Louis Rochet, Co-founder & CEO of Tw3 Partners, discussed "model merging": a cost-effective AI technique for the tourism industry. It blends two existing AI models (A and B) to create a new model (C). This method reduces costs compared to building a model from scratch, is eco-friendly, enhances data sovereignty by keeping open-source models on company servers, and enables the creation of expert agents through retraining with company-specific data.

🎮 During the Net Managers Collection Hiver event at Méribel, Guillaume Rambourg from Apex Legends (EA) highlighted the video game industry's substantial potential for marketing strategies targeting Generation Z. The global video game revenue in 2023 was $183.9 billion. Mobile gaming is rapidly growing, particularly in Asia, and "live" games generate most revenue. About 90% of French people aged 15-34 play video games yearly, according to SELL's October 2024 study. The video game industry now inspires platforms like Netflix, Prime Video, and HBO. Brands can engage this demographic through game-specific marketing, Twitch sponsorships, and co-marketing with video games. In tourism, video games have been used to promote destinations and cultural heritage, with initiatives like the "Centre-Val de Loire Tour" in Fortnite and the Italian Foreign Ministry's "ITALY: Land of Wonders" game to showcase Italy's culture.

🎨 Jessica Willig Rosenstein of Fever, at Museum Connections salon, discusses immersive experiences enhancing visitor engagement, especially among 18-35-year-olds. Immersion, paired with interactive content, complements museum visits, with emotional impact significantly affecting visitor memory and experience.

📈 At the Net Managers Collection Hiver event in Méribel, the focus was on generative AI and model merging. André-Louis Rochet, Tw3 Partners CEO, highlighted the technique's ability to combine specialized models to enhance system performance. Erwan Simon, Genial CEO, indicated that the AI agent revolution is underway. In tourism, with 2 out of 3 American travelers using AI, France is catching up. Creating an AI agent typically requires 3 months and a budget of 15,000 to 30,000 euros.

🎨 Dries De Geyter, Co-founder of Lean Mean Learning Machine was interviewed at Museum Connections. Discussed was AI's role in museums, offering personalized interactions with art, information on demand, and communication tailored to visitor profiles including children, adults, experts, or novices. AI also gathers valuable data on visitor interests, aiding museums in enhancing communication and exhibitions. Future developments may include more personalized AI voices and extending AI's role beyond museum walls.