Mon point de vue sur les raisons sous-jacentes à la situation provoquée par l’interprétation de la Législation sur les Marchés Numériques
📌 Google conducted a 10-day SERP test to measure the Digital Markets Act (DMA) impact in Germany, Belgium, and Estonia. The author has 25 years of experience in the travel and hospitality industry, including 8 years at Expedia, 7 years at Google, and 7 years in hotel marketing and technology. The DMA aims to make digital markets fairer and more contestable. However, its application has led to reduced visibility for hotel websites compared to intermediaries on Google, negatively affecting consumer choice in Europe. Intermediaries have used the DMA to try to regain lost ground from Google by influencing European authorities, posing a risk to fair competition in the travel industry. The European Commission must consider all stakeholders, ensuring digital markets remain contestable and fair.
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