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🏨 Sheraton, partnered with Ashaad Company, is expanding its brand portfolio in Saudi Arabia with a new hotel in Al Khobar. Regional Vice President of Lodging Development for the Middle East at Marriott International, Chadi Hauch cites enhanced services and design in line with Sheraton’s new identity, catering to business and leisure travel demand in the country's eastern province. Ashaad's Chairman, Ali bin Mohammed Al Ali, highlights the strategic agreement with Marriott International and Aleph Hospitality as part of the kingdom's transformative developments. The Sheraton Al Khobar Al Hamra is set to offer 580 stylish rooms and suites, three unique culinary concepts, and technology-driven design consistent with Sheraton’s renewed F&B philosophy, featuring welcoming lounges and collaborative spaces.

🏨 In 2024, major hotel groups Hyatt, Hilton, Choice Hotels, Marriott, Radisson, and Wyndham saw growth with significant expansions, planning thousands of new rooms. Hyatt expects over 30 new hotels in 2025, adding to its 138,000 global rooms. Hyatt's Lifestyle portfolio is growing by nearly 50% year over year, boosted by acquiring Standard International and its iconic brands: The Standard, Bunkhouse Hotels, and The StandardX.

🏠 Luxury hospitality redefines wellness to include physical health, mental clarity, and emotional regeneration. Hospitality-ON Magazine's November-December 2024 digital edition highlights this trend. Holistic wellness programs now incorporate fitness, mindfulness, nutrition, and therapeutic treatments. Experiences such as yoga, Tai Chi, and guided meditations are offered with personalized consultations for tailored post-stay plans.

🏨 Hospitality ON provides a map showing new hotel openings worldwide in the last 10 days, highlighting recent openings (yellow), announced openings (blue), rebranded hotels (green), and signed hotel projects (orange). The map offers locations, photos, and essential information about the hotels, mainly from groups, chains, and voluntary networks.

🎬 Shane Green is appointed to oversee Foley Entertainment Group's (FEG) national and international commercial operations, and will lead a brand transformation by 2025. Based in Las Vegas, Nevada, Green's experience includes being the founder of SGEi, a globally recognized company for organizational culture transformation in 2022. FEG, under Bill Foley's presidency, aims to enhance customer experience across its portfolio, aspiring to lead in sports, hospitality, and entertainment.

🏠 To increase the visibility of vacation rentals or B&Bs, it’s important to build a solid communication strategy. Experienced in the field for 15 years, the author offers 7 proven tips: reflect on unique selling points, target customers, and competitors; understand the unique web marketing ecosystem with dedicated channels like Airbnb and Booking; optimize Google Business Profile, SEO, and create engaging content; develop a clear, ergonomic website with a simple booking engine, SEO, quality photos, engaging descriptions, and ensure the best direct prices; utilize online travel agencies (OTAs), specialized directories, and metasearch engines like Trivago wisely, as each has costs and rules; effectively use social media by showcasing stories and local partnerships, limiting commercial posts to 20%; value customer reviews as 95% of travelers check reviews before booking, highlight positive feedback, and respond professionally to all reviews; network locally with tourism offices and community; experiment with online advertising, newsletters, AI tools like ChatGPT, and stay informed about industry solutions. The author concludes with an offer of a web marketing course based on 15 years of experience.

📌 SETT, historically known as the Salon des Équipements et Techniques du Tourisme, rebrands as the Salon Européen des Tendances Touristiques to reflect its innovative vision and European focus. The new name and identity are effective immediately across all communication platforms. The tourism industry's flagship event, SETT, will take place from November 4-6, 2025, welcoming French and European professionals. Already attracting over 10% international visitors, the event aims to expand its reach to strategic markets like Germany, the Netherlands, and Northern Europe, building on the momentum from a 2024 roundtable event, "Travailler ensemble au niveau européen.

🏘️ Domaine Le Mouflon d’Or, with 24 rooms, suites, and villas, will open on May 27, 2025, in Zonza, Alta Rocca. The Canarelli-Bornéa family, led by Lise Canarelli and Anthony Bornéa, is reviving this historic estate. Their son François adds artistic flair with performances, while Lino trains in hospitality to continue the family legacy. The renovated patrician house combines traditional charm with modern comfort in a natural setting.

💸 TravelPerk, a European unicorn, has raised $200 million and acquired Swiss expense management firm Yokoy. With a new valuation of $2.7 billion, the company aims to expand in the US market and launch a Travel and Expense (T&E) platform. This follows a June acquisition of American TMC Amtrav. TravelPerk reported a 50% revenue increase over two years, reaching $200 million in 2024, and achieved EBITDA breakeven by the end of that year.