Archives des Article Sponsorisé - Page 4 sur 6 - Le 10 Minutes Hôtelier

4 min

L’Hôtel Liberata & Spa : +17 % de RevPar avec HotelPartner

🏨 In 2024, Hôtel Liberata & Spa in Île Rousse, Corsica, saw a 17% RevPar increase and 19% revenue hike thanks to HotelPartner. From June to September 2023, the occupancy rate was 75%, which soared to 92% in the same period in 2024. RevPar rose to €209.47 in June (+11%), €259.06 in July (+24%), €351.87 in August (+13%), and €237.95 in September (+17%), compared to 2023. HotelPartner's strategy included optimizing online visibility, updating digital systems, implementing dynamic pricing, and promoting unique hotel features, significantly boosting the hotel's performance amidst a tough market.

5 min

Maximisez vos gains hôteliers avant le Nouvel An avec cette approche innovante !

🎄 Sébastien Rolly de Api & You propose Console SecretBox pour la vente de coffrets cadeaux et chèques-cadeaux en ligne sans intermédiaire ni commission. Les établissements reçoivent 100% des ventes directement sur leur compte bancaire. Console SecretBox intègre de nouvelles fonctionnalités comme l'IA pour la création d'offres, vente groupée pour entreprises, marketing direct, et interconnexion avec les systèmes de gestion. Les forfaits démarrent à 70€ par mois. En moyenne, les utilisateurs de Console SecretBox ont multiplié par 194 l'investissement dans la solution. Plus de 1450 utilisateurs utilisent cette solution. Pour une démo gratuite : https://console-secretbox.fr/fr/demande-de-demo.html.

2 min

Comment les hôtels peuvent-ils maximiser leur performance lors des pics d’activité avec Mews ?

🏨 During high-activity periods like holidays or the Olympics, hotels face challenges such as increased workloads and stress, potentially impacting customer experience and limiting growth. Common issues include overbookings, understaffing, high customer expectations, logistical challenges, outdated technology, and revenue loss due to missed upselling opportunities. Mews offers a cloud-native PMS to help manage these challenges, providing 14 tips to excel during peak seasons, featuring automated rate management, digital customer journeys, one-click space allocation, and additional revenue-boosting services.

4 min

Plus de RevPar, moins de commissions : le nouveau duo gagnant

🏨 DoYield has developed an innovative approach to Revenue Management (RM) to maximize revenue in the hotel industry. Traditional RM focuses on optimizing rates and occupancy, crucial for increasing RevPAR and overall revenue. However, the true success indicator for a hotel is its Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA), showing real profit after all charges. DoYield's client, a Parisian hotel with 30 rooms, achieved an EBITDA of 40% after rent, surpassing the industry average. This was accomplished by combining precise RM strategies, stringent cost management, and innovative marketing, demonstrating that RM and marketing must work together to optimize results. DoYield employs an ecosystem of technology, including RM tools, CRM solutions, advanced booking engines, and powerful data analytics tools, to improve EBITDA. Their approach consists of three main axes: optimizing RM for RevPAR, enhancing online visibility and direct sales through marketing, and global consulting to ensure strategy coherence. This holistic approach aims to thrive in competitive markets by focusing on the most crucial KPI: the hotel's EBITDA.

3 min

Procédures efficaces pour intégrer les bons cadeaux dans votre établissement hôtelier

🏨 MyBeezBox and Hospitali-T offer solutions for hotels to manage gift vouchers and improve revenue and occupancy rates. Gift vouchers enhance customer experience and require careful planning for smooth integration. Effective management includes clear procedures for online purchases, point-of-sale transactions, and reservation handling, as well as centralized sales, well-trained teams, and preparedness for special cases. For practical guidance, MyBeezBox provides a detailed checklist available for download. Meet MyBeezBox at Salon EquipHotel from November 3-7, stand C029 in pavilion 7.3, featuring chocolate tastings with Maison Alléno & Rivoire, a contest, and a gift voucher clinic. Contact: www.mybeezbox.com, 01 87 66 13 95, contact@mybeezbox.com.

4 min

Et si vous vendiez vos chambres plus chères en direct que sur Booking.com ?

🏨 Since the parity rate abolition in 2015, hotels strive to offer better direct rates than on OTAs, but this may harm margins. Instead, HotelPartner suggests enhancing value with unique services and experiences to justify higher direct rates. Their diagnostic tool helps optimize online presence and pricing strategy in real-time based on demand, aiming to maximize revenue without compromising customer trust.

3 min

Le Secret « Tout-en-Un » des Hôteliers Performants

🏨 Cendyn's integrated solution for hotel reservations boasts a CRM, CRS, and digital marketing platform to decrease OTA reliance, with CRM data allowing precise marketing campaign targeting. This approach increases direct booking conversion rates by up to 17% and includes Google's "Performance Max for Travel Goals" for optimized ad campaigns. One boutique hotel chain saw a 20% increase in direct bookings in six months using Cendyn's tools. Cendyn also addresses issues like high OTA commissions (15%-30%), lack of personalized marketing, and fragmented systems.

3 min

Unifier ou Diversifier : Quel Choix pour la Technologie Hôtelière?

📌 Cendyn, a major player in the evolving hotel technology landscape, has expanded its presence in Europe through acquisitions of WIHP, PUSHTech, digitalhotelier, and Pegasus, leveraging WIHP's strong foothold with over 12,000 hotels worldwide. Christophe Pereira, with 15 years of experience, joined Cendyn nearly a year ago, focusing on increasing direct bookings for hoteliers. Cendyn's integrated suite of solutions—Find, Book, Grow—enhances customer journeys and conversion rates, with personalized experiences potentially increasing conversions by 17% according to Google stats. Cendyn also offers a personalized approach to client service and is working on loyalty program services for hotels, addressing a common demand for customer retention. Contact Christophe at cpereira@cendyn.com or info@cendyn.com for Cendyn's customizable technological solutions.

2 min

Doyield: Plus de RevPar, moins de commissions

💸 Doyield's comprehensive commercialization strategy has been tested by over 100 clients, with a team of 40, half dedicated to reducing distribution costs. A 3-star, 59-room hotel in Paris achieved a 57.5% EBE in 2023, while two others in the 8th arrondissement reached 46.5% and 47.7%. The company supports direct bookings, with one client reaching nearly 50% direct reservations. Doyield has revamped its graphical charter and launched its strategy across 100+ hotels in France via word-of-mouth.

2 min

5 Obstacles Qui Freinent le Potentiel de Croissance des Revenus de Votre Site Web

🏨 Hotel websites face growth obstacles: poor first impressions with 50ms user judgment window, essential mobile optimization for increasing mobile bookings, complex booking processes that can deter completion, lack of clear information that can hinder trust and booking decisions, and absence of personalization leading to missed sales opportunities. Userguest offers a free site audit to enhance hotels' digital presence and booking rates.

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