Margot Ladiray

🛀 Mybakup, a French startup, has partnered with Orchestra from Travelsoft group, integrating their medical appointment booking service into travel agency platforms. The BtoBtoC solution offers medical appointments in 40 specialties and in 15 languages, enhancing travel packages and pre-departure or in-destination services. Partnered with Accor, Best Western, Carrefour Voyages, and SNCF, Mybakup facilitates medical access for travelers by location and provides consultation costs and local emergency contacts.

🎨 Tedi Asher, a neuroscientist at Peabody Essex Museum, develops methods to enhance museum experiences by tracking visitor engagement through eye-tracking and biometric measurements. Marc Williams Debono, neuroscientist, advocates for integrating science into artistic projects to foster learning. Analisa Banzi, art historian at CESPEB, University Bicocca in Milan, Italy, conducts projects aimed at reducing stress and anxiety in museums using neuroscience. The collective goal is to improve visitor well-being and create a synergy between neuroscience and museum organization.

📖 Claire Fay, Founder of BlinkBook, highlighted the integration of digital technology in cultural institutions at the Museum Connections event. Emphasizing the need for tangible engagement, Fay combines hands-on activities like coloring with digital applications to create personalized animations. This approach aims to provide an interactive and memorable experience for the young audience, balancing the real and virtual worlds to avoid overwhelming children with excessive digital immersion. Digital tools are seen as a means to enhance merchandise and foster shared experiences.

🎨 Jean-Marc Tillé, Directeur Commercial France at Connect&GO, discussed the digital transformation in the leisure and amusement park sector during the Museum Connections trade show. This transformation allows visitors to better prepare for their visits and professionals to improve organization.

🎨 Philippe Goodman, co-founder of Goodman AI, discusses the impact of generative AI on the cultural sector at the Museum Connections event. Generative AI has become entrenched in cultural institutions, shaping the sector's evolution.

🚀 Qatar Airways' virtual hostess, Sama, launched as a social media influencer and brand ambassador after ITB Berlin 2024 presentation. Sama will share travel tips, personal layover stories, and exclusive cabin crew life insights, enhancing the airline's vision for future personalized, immersive travel experiences. Vice-President of Marketing and Corporate Communication M. Babar Rahman emphasizes Sama's role in humanizing the brand and creating memorable moments worldwide. Sama will offer exclusive content, including hidden gems of Paris and onboard life, and will respond to traveler queries about Qatar Airways' services.

⛷ E-Outdoor, a Swiss company, showcased electric-assist skis named E-Skimo at CES 2025, designed to climb slopes with minimal effort. These smart skis, equipped with a motor, battery, and rubber band, can adjust assistance using sensors and GPS, offering an 80% time saving on ascents and 30% less effort. The battery lasts about three hours, covering several kilometers of elevation.