Vos emails peu qualifiés ne rapportent pas ce qu’ils devraient !
💰 European hoteliers are underperforming in direct marketing database creation, according to Revinate's annual report. Analysis included 2.4 billion emails, 24 million reviews, 5.9 million calls and texts, and scanned customer files. Globally, hotel databases average 71% qualified emails and 55% valid phone numbers. In Europe, these rates drop to 34% for emails and remain 55% for phone numbers. European hotels' dependence on OTAs leads to a higher rate of "masked" emails at 34%, compared to 12% in the US. In the US, a qualified email contact is valued at $12.07 and a phone number at $12, while in Europe, these figures fall to $5.89 and $3, respectively. A well-qualified US database of 1000 contacts could be worth an additional $12,000 compared to $5,890 in Europe. US campaigns with good databases can generate $1,317 in bookings, while European campaigns peak at $583.
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