, auteur/autrice sur Le 10 Minutes Hôtelier - Page 36

3 min

Hospitality Awards Legacy : 25 ans d’innovation et d’excellence – Marketing

🏄‍♂️ Accor, 2024, Paris. Accor partnered with gold medal surfer Kauli Vaast to celebrate the Paris 2024 Olympics by organizing a symbolic surfing event on the Seine near the Eiffel Tower, just three days after Vaast's victory in Tahiti. This event, executed in 36 hours with support from the Paris Olympics Committee and the City of Paris, achieved over 5 million views globally, highlighting Accor's "Crafting treasured memories" ethos and engaging loyalty program members.

1 min

Hommage à Pierre Martin-Roux, président fondateur de Hôtels en Ville

📚 Pierre Martin-Roux, co-founder of Hôtels en Ville in 2016, significantly impacted independent hospitality by promoting human-centered, urban-integrated hotels. Formerly managing director of Hôtels de Paris for ten years, now Groupe Machefert, he later focused on hotel development with Mandarine Holdings and Compagnie Hôtelière de Bagatelle before founding his company. He was known for combining visionary development with practical management, inspiring teams and fostering innovation.

2 min

Hospitality inclusive : Comment attirer et fidéliser la clientèle LGBTQIA+

🌍 59% des voyageurs queer ont subi des discriminations, et 57% s'y attendent encore. Près de 43% annulent des voyages si une destination ne soutient pas les LGBTQIA+. Le Canada, Malte, la Nouvelle-Zélande, le Portugal et l'Espagne sont les plus sûrs selon le Spartacus International Gay Guide. 57% préfèrent ces lieux, tandis que 43% choisissent des destinations moins accueillantes pour sensibiliser. Des pays comme l'Arabie Saoudite, l'Iran, l'Afghanistan et le Yémen restent hostiles.

1 min

Eklo Bordeaux voit les choses en grand

🏨 En 2019, l’Eklo Bordeaux a ouvert ses portes comme un concept d’hôtellerie hybride à Bordeaux. Initialement conçu avec 127 chambres, il a récemment été agrandi pour inclure 76 chambres supplémentaires, portant la capacité totale à 200 chambres. Ce projet inclut des salles de réunion et un restaurant-bar, French Kiss. L'expansion a réutilisé des bâtiments existants pour un développement durable. Eklo prévoit d’atteindre 40 établissements d’ici 2030, avec une nouvelle ouverture à Nantes en 2025.

2 min

H8 Collection entame un nouveau chapitre avec Emmanuel Schott à sa tête

🏨 Emmanuel Schott, with over 30 years in luxury hospitality, becomes the new CEO of H8 Collection. Recently acquired by Groupe Labruyère, H8 Collection aims to expand while maintaining its identity. The partnership with Labruyère, a family-run wine sector leader, aligns with shared values of authenticity and territorial attachment. Schott, formerly with Groupe des Hôtels Concorde and Tiara Hotels & Resorts, values the dual ownership and management model of H8 for its agility and vision.

2 min

La mutation des parcs de loisirs en resorts – Partie 3

🏨 En 2023, Europa Park a accueilli 6 millions de visiteurs, confirmant sa place de deuxième parc le plus fréquenté d'Europe. Ouvert en 1975, son premier hôtel, l'Hôtel El Andaluz, a vu le jour en 1995 avec 192 chambres. En 1999, l'Hôtel Castillo Alcazar a ajouté 120 chambres. Le parc a continué son expansion avec l'Hôtel Colosseo en 2003, offrant 324 chambres et rendant hommage à l'Italie.

2 min

Essendi s’engage pour une hôtellerie plus durable

🟢 Essendi in 2024 achieved a 17% reduction in scopes 1 and 2 greenhouse gas emissions since 2019, validated by the Science-Based Targets initiative. 220 hotels, or 38% of their portfolio, are Green Key certified, and 95 hotels, covering 48% of their European portfolio's value, are BREEAM In-Use certified. A food waste reduction program in 50 hotels cut waste by 25-30%. Essendi's dual materiality assessment aligns with CSRD and ESRS standards, paving the way for a strengthened 2026 ESG strategy.

2 min

Extendam poursuit sa croissance sur le marché ibérique

📍 In Madrid, the ibis budget Madrid Albasanz opens in MADBIT, a revitalized area, offering an economical hotel option amid a bustling innovation hub. Located 30 minutes from Madrid's center and surrounded by parks, it accommodates business and leisure travelers. The hotel features eco-friendly elements, like solar panels, achieving an A energy rating. Extendam's Inès de l'Aulnoit and Bertrand Pullès highlight its role in meeting the demand for budget hotels.

4 min

En direct du Hospitality Operator Fiction

🏨 OKKO HOTELS plans to purchase two farms between 2025 and 2030 to meet customer needs, announced by Solenne Ojea Devys, CEO. Johanna Wagner from Hope, Join Educ, BTSP emphasizes that to achieve goals by 2030, action is required by 2025. Eight long-term partnerships with organizations focus on food and waste education. OKKO's city-center hotels aim to reconnect teams with nature. Students stress the importance of the hospitality industry's positive impact and collective dining image improvement.

6 min

En direct du Hospitality Operator Forum 2025

🏨 30 years of transformation in hospitality: Vanguélis Panayotis from MKG Consulting reflects on the sector's evolution and current uncertainties. The focus is on redefining value and leveraging AI for productivity. Federico Gonzales Tejera from Louvre Hotels emphasizes adaptability, clear plans, and leadership as keys to success. Notably, 90% of CEOs are dismissed for failing to adapt. Louvre Hotels plans a €350 million investment to renovate over 160 hotels, aiming to be in the top brand choices.

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