Avec le sport et la musique, ibis soigne sa notoriété
🏆 Accor Group is engaged in several events in 2024, including the Olympics as a premium partner, the America's Cup with Orient Express Racing Team, and the Tour de France with ibis budget and Ibis Styles brands. The popular cycling event attracts 10 million roadside spectators annually, and ibis was present from 2006 to 2017. Accor's economic brands in Europe, led by VP Florence Liger-Tourres, leverage France's 350 ibis budget and 260 ibis styles locations for marketing. Ibis has a 92% brand recognition in France and aims to refresh its clientele through social media campaigns, having doubled its TikTok followers during the three-week race. Additionally, partnerships with music festivals in Lisbon, Montreux, and Budapest and the ibis RockCorps event, giving 13,000 youths concert tickets for volunteer work, strengthen its brand as ibis celebrates its 50th anniversary with a campaign highlighting room comfort and communal space conviviality.
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