La Tribune de l’Hôtellerie, auteur/autrice sur Le 10 Minutes Hôtelier - Page 207

1 min

Voyage d’affaires, USA | 140 M$ levés pour Hotel Engine pour développer sa plateforme

🛫 Engine, soon to launch flight and car rental bookings in October, aims to evolve into a complete business travel management solution. With features like 24/7 customer support and travel insurance, the platform also offers a free Partner Hub software for travel providers to manage bookings and marketing. The transition is backed by investment from Permira, signaling a broader recovery in business travel post-pandemic. Engine's CEO, Elia Wallen, envisions transforming travel experiences, leveraging the investment to achieve this ambition.

3 min

Ouverture, Espagne | Avec Moxy Barcelona, les premiers pas de Moxy Hotels en Espagne

🌎 Moxy Barcelona features 414 bright and stylish rooms with keyless entry, plush bedding, Italian showers, 55-inch HD smart TVs, modular furniture, motion-activated LED lights, and peg walls for customizable spaces. Each room showcases a mural by local artist Sira Lobo, depicting Barcelona neighborhoods and includes a private balcony. The hotel's design blends Catalan trencadís tiles with chic industrial aesthetics, paying homage to Dali, Miró, and Gaudí, centered around the vibrant Bar Moxy. A 10th-anniversary celebration for Moxy Hotels is planned for 2024.

1 min

Branding | Choice Hotels relance Radisson Individuals en Amérique

🏨 Radisson Individuals, a high-end boutique and independent hotel brand, targets guests seeking immersive, unique experiences. Following the acquisition of Radisson Hotels Americas in 2022, this brand direction signifies a significant investment by the group. Radisson Individuals, a rapidly growing "soft brand," boasts 15 franchised properties in the Americas, leveraging Choice's expertise in developing this market segment. This rebranding aims to bolster Choice's growth strategy in the upscale and luxury segments, as CEO Patrick Pacious acknowledges the rising traveler demand for unconventional experiences with local character and superior service.

2 min

Ouvertures | Marriott International fait son entrée au Luxembourg avec deux nouveaux hôtels

🏨 Marriott International enters Luxembourg, offering new travel experiences with two hotels. Moxy Luxembourg Airport opened September 3, located at Skypark Business Center, one of Europe's largest wooden buildings. Luxembourg Marriott Hotel Alfa is set to open in Q4 2024, positioned opposite the main train station. Marriott Bonvoy members and travelers can explore Luxembourg's rich cultural heritage and diverse culinary scene.

3 min

Branding| Nouvelle stratégie de marque pour ELEGANCIA

🏨 ELEGANCIA, a project design and management company for hotel ventures, has 19 hotels in Paris and manages 712 keys with a diverse offering including accommodations, restaurants, bars, wellness, coworking, privatization, and event services. As of 2023, the company has achieved €58M in turnover, employs 250 staff, and has a 23% corporate segment share. A new website and brand identity have been launched to showcase its hybrid expertise.

2 min

Coup de proj’ | Tandem de choc à la tête de Barnes Hospitality

🏦 BARNES, a luxury real estate player, expanded into hospitality, gastronomy, and events in May 2024 with three new venues: Maison Boissière by Barnes in Paris, Maison Barnes in New York, and Un Moment Barnes in Mougins. Thibault de Saint-Vincent, President of Barnes International, appointed Tristan Delmas as Director of BARNES Hospitality in Dubai in April 2024. With 15 years of experience, Delmas aims to develop these brands internationally. In June 2024, Sabine Serres was named Chief Marketing Officer of BARNES Hospitality in New York, bringing 13 years of marketing experience. BARNES Hospitality plans further development in France, Europe, and the Middle East.

2 min

Ouvertures fin 2024, Autriche | 2 établissements Spark by Hilton et 441 clés de plus pour Hilton à Vienne

📢 Hilton has announced a partnership with Verkehrsbuero Hospitality, introducing two new hotels under the Spark by Hilton brand in Vienna, named Spark by Hilton Vienna Donaustadt and Spark by Hilton Vienna Messe Prater, set to open later this year. The brand, targeting premium economy class accommodations, has nearly 250 hotels operational or in development globally since its launch 18 months ago. The expansion marks a significant milestone for Spark by Hilton and its growth momentum.

2 min

Management générationnel | Korner Hotels, une nouvelle approche de l’hôtellerie urbaine 3*

🏨 Korner Group launches a new 3-star hotel chain in city centers, focusing on decentralized management and a horizontal management structure. Cofounders Cécile Rosset, Maxime Letessier, and Benoît Piel aim to empower employees, known as "Korner Hosts," through a unique role allocation system with multiple-month mandates, fostering responsibility and continuous learning via a tech platform. Hotels feature 20-35 modular rooms, with soundproofing, quality bedding, and a common area "Espace Korner" for relaxation. The customer journey is fully digitalized, ensuring easy booking and stay management while still providing warm in-person hospitality. Already, five hotels have been opened in Paris.

2 min

Luxe | L’axe Faubourg Saint-Honoré/Saint-Honorié au 1er rang des hauts lieux du luxe mondial

🏦 An study conducted in 15 countries from January 2023 to May 2024 found that the Faubourg Saint-Honoré and Saint-Honoré streets in Paris have a 61% and 73% higher concentration of ultra-luxury and high-income international visitors than 23 other luxury shopping streets. The average spend by these consumers in the first half of 2024 was €3,326. The Comité du Faubourg Saint-Honoré, led by Benjamin Cymerman, will begin a major street renovation in early 2025, co-funded by the City of Paris and the Committee.

3 min

Monde | Hyatt Hotels Corporation officialise l’acquisition de Standard International (The Standard et Bunkhouse Hotels)

🏨 The Standard and Bunkhouse brands' portfolio transition to an "asset-light" model includes management, franchise, and license contracts for 22 hotels with approximately 2,000 rooms. Locations include The Standard in London, New York, Bangkok Mahanakhon, and The Manner in SoHo (NYC), the latter debuting last month. Upcoming openings in 2023 feature The Standard in Singapore, Bunkhouse's Hotel Saint Augustine in Houston, and The StandardX in Bangkok Phra Arthit. The acquisition also comprises over 30 future projects, with signed agreements or letters of intent, including residential developments in Miami, Lisbon, Phuket, Hua Hin, Mexico, Tulum, and Austin, Texas. Hyatt's CEO, Mark Hoplamazian, highlighted the developers' enthusiasm for the merger with Hyatt's network and distribution, announced in August. Hyatt will soon introduce a new program.

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