e.koureli

🌎 Ruby Group a secured a 128-room project in Milan, marking its third Italian location and part of a strategic triangle with Rome and Florence. Scheduled to open in 2028 in Isola, it aligns with Ruby's dense positioning in key European metropolitan markets via IHG Hotels & Resorts. This move follows Ruby's entry into Italy with a repurposed ministry in Rome. A three-year strategic partnership with IHG supports Ruby's international growth beyond Europe.

📍 InterContinental Hotels Group PLC targets the conversion of over 2.3 million independent upscale and upper-upscale rooms globally into their new premium brand, Noted Collection. The aim is to establish more than 150 Noted Collection hotels worldwide within ten years. The strategy leverages IHG's advanced revenue management, global distribution, and a network of over 160 million IHG One Rewards members. Noted Collection will feature unique hotels known for their distinct design and narrative.

🏨 Minor Hotels is expanding its luxury brand portfolio in Europe, targeting independent high-end hotels. The NH Collection Sliema, a new 268-room hotel in Malta, is set to open by late 2026. In Slovenia, Hotel Palace Portorož offers 182 rooms, a spa, and conference spaces. Accessible via Trieste and Portorož airports, it's strategically positioned for both leisure and MICE demand. The asset-light model emphasizes centralized revenue management and integrated distribution platforms.

📍 Eternam and Dunamis Hospitality have acquired nine budget hotels with approximately 630 rooms in Normandy and Hauts-de-France, including locations like Deauville, Cabourg, and Rouen. The purchase supports Eternam's strategy to restructure and create value through operational execution. The hotels mostly operate under ibis budget and ibis Styles, catering to both leisure and business demand. This acquisition marks a significant geographic and strategic step for Eternam, emphasizing local economic drivers and tourism appeal.