Thomas, auteur/autrice sur Le 10 Minutes Hôtelier - Page 27 sur 63

6 min

L’IA départage voyageurs et entreprises touristiques

🔎 71% of travelers find AI most useful for finding activities or attractions on-site. AI adoption increased from 16% in 2023 to 22.8% in 2024 and is expected to exceed 34% by next year. Google integrates Gemini into its search for 2.5 billion unique monthly users. Snowflake's report on the hospitality industry highlights the need for hotel staff to develop data analysis skills, human-AI collaboration, and AI ethics awareness. Only one-third of business travelers actively use AI-enhanced travel apps, despite 83% being encouraged by their employers.

3 min

Airbnb relance les « expériences », toujours uniques mais moins chères

🏗️ Airbnb's Brian Chesky announced the return of Experiences on the platform after an 18-month hiatus and a purge of over 5000 offerings. The relaunch sets new standards: unique activities exclusive to Airbnb, more affordable pricing, and promotional videos instead of photos. These Experiences aim for authenticity and local connection, distinguishing Airbnb from classic tourist visits. Further efforts will enhance Experiences' visibility in the app and marketing initiatives.

3 min

Ces oublis qui sont à la base de nouveaux services

🚾 Hotels.com's annual "Hotel Room Innsights" report reveals unique services from around 400 worldwide hotels. Sentinel Hotel in Portland offers "Very Important Pets" services including city's best grooming and animal acupuncture. Four Seasons Hotel in Austin provides in-room high-quality guitar concierge. Viceroy Riviera Maya features a soap concierge, while Kimpton Vero Beach Hotel has a partnership with Anthropologie for forgotten items. Other services include a bathtub of Evian, allergen-free pet menus, and caviar hot-dogs. The W Osaka has an "Anything/Anytime" button, and Hospes Maricel & Spa offers 24/7 beauty services. Guests also leave behind odd items; 10% forget dental prostheses. Hotel employees go the extra mile, with one traveling 160 kilometers to return a passport.

5 min

Le petit-déjeuner reste le complément préféré des voyageurs

💰 Nearly half of European hotels' daily revenue growth comes from extras like breakfast, as 45% of travelers will pay more for higher quality breakfast, says Booking's latest study. The survey covered 32,000 travelers across 32 countries, revealing preferences for local supply, quality products, and unique offerings. Secondary to breakfast, 26% of guests value access to local tours and activities, while spa and wellness services rank third with 25%. Shuttle services and flexible checkout are also premium amenities, with 24% and 23% of guests willing to pay extra, respectively. The study underscores the evolving client motivations and the importance of adapting to their expectations for increased revenue.

4 min

Comment le comportement des voyageurs impacte votre performance digitale

📲 Expedia's study reveals travelers visited 277 web pages before booking, a sevenfold increase since 2013. They spent 303 minutes, over 5 hours, searching and comparing across 45 days. Poor weather in June and inflation over the past two years, perceived by 75% of French consumers, impacted the summer 2024 season. Hotel prices rose by 16.2% compared to 2022. Traveler behaviors are swiftly changing, with 75% altering their consumption habits yearly, heavily influenced by internet use for trip planning. OTAs capture most of the preparatory time, while direct professional sites account for 31%. Key platforms for visibility include OTAs, Google's services, and one's own site.

4 min

La TVA hôtelière à 12,5 % ?

💸 La TVA hôtelière en France pourrait augmenter de 10 à 12,5% d'ici 2025 pour réduire le déficit prévu à -6,2%, selon un rapport de Bercy adressé aux députés et sénateurs. Le gouvernement cherche à économiser ou générer 110 milliards d'euros d'ici 2027, avec 30 milliards dès 2025 et une autre tranche de 100 milliards d'euros d'ici à 2028. Des mesures incluent des hausses de taxes sur l'hôtellerie et la restauration, qui pourraient rapporter 4 milliards d'euros par an.

1 min

Comment jugeriez-vous votre été 2024 ?

💸 Booking's division, Booking For Business, known for catering to business travelers, is gaining traction in the professional travel sector. Over 4 years, a noticeable shift has been observed as professionals increasingly opt for apartments.

3 min

Booking dévoile les nouveaux goûts des voyageurs d’affaires

📈 Booking for Business reveals a shift in business travel accommodations from 2019 to 2023 with apartment stays increasing from 5.77% to 8.87%. Hotels still lead with 71.6% of reservations, despite a 17% rise in hotel rates over two years. Other popular choices include guesthouses (4.17%) and B&Bs (2.37%). Business travelers are booking longer stays, averaging 3.5 nights, with France seeing an 11.1% increase in stay duration. Short-term rentals are facing regulatory challenges in cities like NYC and Barcelona which may affect future trends.

5 min

Deux tiers des voyageurs ne lisent jamais vos CGV !

📚 FinMont's study reveals 67% of travelers never read booking conditions. Despite the paradoxical frustration for lack of legal protection, only 10% of European travelers admit difficulties in getting refunds or cancellations. Meanwhile, a third of them (33%) abandon reservations due to hidden fees. The French frauds authority highlighted common issues in the travel industry, suggesting transparency as critical for trust in online transactions. The study also notes the complexity and desire for simpler payment options, like Apple Pay, for 20% of travelers.

4 min

Louez votre lac ou vos douches !

🌊 Two French entrepreneurs launched "Rent A Lake" in June, offering lake or pond rentals for events or fishing, with prices from 30 to 900 euros. The platform has about a hundred listings, expected to triple by December. The US counterpart "Lake.com" lists over 1,000 destinations. Airbnb also has a section for accommodations near bodies of water. Douchlib, a French startup from Pantin, allows renting showers, targeting not only tourists but also outdoor athletes and workers.

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