Thomas, auteur/autrice sur Le 10 Minutes Hôtelier - Page 26 sur 63

6 min

Les prédictions de Booking pour 2025

🌙 Booking's annual "Travel Predictions" study for 2025, surveyed 27,000 people across 33 countries, revealing trends such as "noctourism" and "Boys II Zen." Noctourism, driven by a growing interest in astronomy and climate change adaptation, sees 62% of travelers seeking darker skies to enjoy stargazing (72%) and constellation observation (57%). HomeToGo's study notes that 45% plan off-season travel for budget stretching and crowd avoidance, with climate concerns influencing 35%. Expedia's concept of "JOMO" (Joy of Missing Out) is embraced by travelers seeking serene destinations for stress reduction (62%) and quality family time (47%). Additionally, "MultiGen Megatrips" are on the rise, with 46% of travelers choosing experiences over inheritance, and 80% of baby boomers willing to fund trips for their descendants. Technology is expected to enhance authentic travel experiences, with 66% using AI for informed decisions and 67% to find less crowded destinations.

2 min

Le coup de rabot sur l’abattement fiscal réclamé par un amendement « transpartisan »

💰 Over 1780 amendments filed since the beginning of this week at the French National Assembly, including Amendment No. 1800 deposited on Sunday evening, aim to modify Article 3 of the bill for correcting rental market imbalances. The bill, pushed by deputies Iñaki Echaniz and Annaïg Le Meur, targets a balance between furnished short-term and traditional long-term rentals. It seeks a 30% reduction in fiscal deductions for furnished tourist accommodations without influencing long-term rental taxation, under a revenue ceiling of €30,000 for classified tourist accommodations, €50,000 for rural gîtes with an additional 20% deduction, and €15,000 for non-classified tourist lodgings. The amendment also follows the Le Meur report to the Minister of Economy, suggesting increased deductions for long-term unfurnished rentals, effective January 1, 2025.

5 min

Pourquoi les OTAs revoient leurs dépenses marketing

📈 Expedia consacre jusqu'à 50% de son CA en marketing, et Booking 32%, avec le marché du voyage croissant à un rythme de 8% annuellement. BTIG Research indique que les OTAs privilégient désormais la réservation directe et les réseaux sociaux. Au 2ème trimestre 2024, Airbnb, Booking, Expedia et Trip.com ont dépensé 4,6 milliards $ en marketing, avec Airbnb investissant 573 millions $ (21% du CA), Booking 1,9 milliards $ (32% du CA), Expedia 1,8 milliards $ (50% du CA), et Trip.com 390 millions $ (22% du CA). Booking investit dans les réseaux sociaux, tandis qu'Expedia mise sur la fidélisation et Airbnb sur son application mobile pour réduire la dépendance au marketing conventionnel.

4 min

Fiscalité des meublés: le projet de budget a parlé !

💸 En 2025, la revente de biens immobiliers loués meublés en France sera plus taxée suite à l'intégration des amortissements dans le calcul de la plus-value, augmentant l'impôt à payer. Par exemple, pour un bien acquis à 122.500 euros et revendu à 150.000 euros après 8 ans, l'impôt passerait de 5.225 euros à 10.545 euros avec un taux de taxation de 19%. Ce changement, inspiré par le rapport Le Meur publié l'été précédent, est inclus dans les propositions budgétaires de 2025. Les parlementaires envisagent également un nouveau régime du micro-foncier avec un plafond à 30.000 euros et un taux d'abattement de 30% ou 50%. Ces mesures pourraient profondément impacter l'offre touristique en France pour la saison 2025.

5 min

Black Friday, Travel Tuesday, Cyber Monday … ces nouveaux carrefours du voyage !

🛍 Tourism professionals aim to recover from a difficult summer in 2024, impacted by travelers' low purchasing power. Expedia Group data shows a 10% increase in travel searches at the start of Q2 yearly, with a surge as Q4 sales events begin. The holiday shopping season starts with Black Friday on November 29, followed by Cyber Monday and Travel Tuesday on December 3, 2024. These events offer critical sales opportunities for the travel industry, heading into an uncertain 2025.

7 min

Les tendances émergentes pour 2025

🛌 In 2025, Hilton predicts the year of "maximizer travelers" with a trend for relaxation combined with intense experiences. The chain has 24 brands, over 7,600 establishments, and nearly 1.2 million rooms in 126 countries. A survey of 13,000 travelers suggests 70% enjoy activities on trips, while 20% engage in "Hurkle-Durkling" (staying in bed all day), indicating a demand for late checkouts. Pet-friendly travel and trips among "Frolleagues" (friends-collaborates) are on the rise, with 30% intending to travel this way. Hilton's revenue from related events tripled compared to 2019. The Ibis chain (Accor Group), targeting Gen Y/Z travelers, reports 25% booking vacations seen on social media, with 39% for Y/Z. Travelers prioritize environmental impact, with 75% considering it, and 86% of Millennials favor eco-friendly travel. Over 50% are willing to pay more for premium services, and solitary travelers favor budget options.

4 min

Les « clés » … sous la porte ?

🏨 En octobre dernier, les Guides Michelin ont lancé un nouveau classement mondial pour les hôtels. Une étude de Daniel B. Sands de UCL School of Management souligne que les hôtels new-yorkais récompensés par les "Clés Michelin" entre 2005 et 2014 avaient 40% de chances de fermer d'ici la fin de l'année 2019, même en contrôlant pour l'emplacement, le prix et le type de cuisine. Cette distinction peut engendrer une augmentation des charges et une rentabilité en déclin à cause des attentes élevées d'une nouvelle clientèle et des coûts opérationnels accrus.

3 min

Les hôtels passent le cap historique des 1000 Milliards de revenus !

🏨 Hotel industry revenues are projected to exceed $1 trillion in 2024 for the first time, with a timid recovery in business travel and professional overnight stays increasing in Europe, and a stronger rebound in the Americas. Amadeus' September report points to a shrinking inflation rate at 2% and a possible economic upturn. GDS bookings have risen by 1%, indicating Europe as the most active region globally as of September 2024. OTA's share in Europe dropped from 35% to 33%, while CRS fell from 6% in 2019 to 4% in 2024. U.S. CRS market share decreased from 8% to 6%, and in Canada from 8% to 5%; China saw a shift towards direct bookings, now over 51%.

2 min

Un premier hôtel en impression 3D !

🏨 In Marfa, Texas, El Cosmico hotel expands with a 3D-printed addition, using a giant printer to create 43 new hotel units and 18 homes on 16 hectares. Collaboration between owner Liz Lambert, ICON from Austin, and Bjarke Ingels Group, aiming to complete by 2026 with rates of $200-$450 per night. The Vulcan printer measures 15m wide, 5m high, weighs 4.75 tons, and uses Lavacrete for construction.

7 min

Les hôtels de luxe, entre exubérance et « chic-discret »

⚽ Novotel Paris Suresnes Longchamp offers a unique hotel experience at Parc des Princes, featuring a permanent and exclusive room, "La Suite Novotel by ALL.com". This suite includes a queen-size bed, ensuite bathroom, minibar, and large screen TV with a private terrace overlooking the pitch. Accor's Novotel designed the room based on their Hypothesis design concept, offering elegance and comfort. The experience begins before guests arrive with VIP entry and dedicated butler service, extending to in-room dining during the match and a light breakfast the following day. Currently, the privilege is available exclusively to Accor loyalty program (All) members in exchange for points, with price details yet to be disclosed. Hospitality trends indicate a shift towards more immersive and extravagant experiences, with luxury travel expected to grow rapidly according to a 2024 McKinsey report, highlighting the success of both the economy and luxury segments. The concept of "accessible luxury" is gaining traction among travelers, combining high-end amenities with a relaxed atmosphere, influenced by the preferences of millennials and Generation Z.

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