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💻 Pormer Sarram, CEO of Visito, co-founded this startup to advance the hospitality sector through chatbots using Large Language Models (LLMs). These AI models, trained on extensive text data, enhance customer interaction by automating responses and personalizing services in hotels. Visito AI selects precise and adaptable LLMs, such as OpenAI's GPT-4o, to improve service quality and operational efficiency in the hospitality industry.

📈 En 2025, une croissance modérée des revenus est prévue, avec Google restant incontournable. En 2024, le coût moyen de distribution directe était de 3.5% en Europe et APAC, inférieur aux commissions des OTAs (15%-28%) et grossistes (20%-40%). En 2024, SEO et trafic direct ont généré deux-thirds des réservations directes, avec un coût moyen de 1.7%. Prioriser la distribution directe et offrir les meilleurs tarifs sur les sites officiels sont clés pour optimiser revenus et fidélisation.

💻 L’IA en hôtellerie : Connecter la distribution et les opérations. Actuellement, les outils se concentrent sur le pricing et les connexions externes. L’avenir : optimiser la performance opérationnelle en lien avec la stratégie commerciale. Analyser le circuit de distribution, le coût, l'origine des clients, leur profil, et capacité de dépense permettra d'anticiper les besoins en RH et ressources. Exemple : l’impact non anticipé des tournées de Taylor Swift et Adèle sur la fréquentation hôtelière.

🏨 Direct hotel bookings are expected to surpass online travel agency (OTA) reservations by 2030, generating over $400 billion. Previously, OTA commissions ranged between 15% to 20%, yet now they can exceed 30% and some studies indicate hotels may pay up to 40% with volume discounts included. This calls for a healthier balance in distribution channels, considering acquisition costs, market reach, and control over customer experience to ensure profitability and market presence.

📈 Joachim Benabdallah leads a team of 5 revenue managers for 64 hotels across France and Germany, overseeing both commercial and marketing departments to ensure alignment of their missions. He discussed with Hospitality-ON for their March-April edition, emphasizing integrated direction among revenue management, marketing, and sales to balance customer interests with profitability. Revenue managers analyze marketing data to refine pricing strategies, leveraging insights like peak periods and keyword usage. Benabdallah's expertise spans revenue management and marketing, aiming for a strategic blend of the two.