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10minhotel.com

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10minhotel.com est le premier site web français dédié aux professionnels de l'hôtellerie, offrant une centralisation d'informations, de nouvelles, de tutoriels et de meilleures pratiques dans le secteur. La plateforme, intuitive et conviviale, donne accès à des conseils pour améliorer différents aspects de la gestion hôtelière. En complément, le site propose le podcast "10 min pour un hôtelier", proposant des analyses, des interviews d'experts et des conseils pratiques. Le but de 10minhotel.com est d'aider les hôteliers à rester informés et compétitifs sur un marché en constante évolution.

5 min

Le PMS : au service de votre relation client ?

📌 A Property Management System (PMS) enhances guest relationships throughout their stay. A responsive PMS provides mobility, allowing hotel staff to cater to guests anywhere with just a smartphone or tablet, offering a more personal and warm welcome. It digitizes administrative tasks, saving time at check-in/out, resulting in a modern and seamless guest journey. By automating repetitive tasks, it frees up staff to focus on guest needs, improving personalization and reducing errors. A PMS also fosters better team communication across hotel services, ensuring a frictionless guest experience. Connectivity between PMS and other software, such as CRM, allows for more personalized guest interactions and automated data exchange. A good PMS benefits everyone: guests, hotel management, and staff, by simplifying daily operations and enhancing overall satisfaction.

3 min

Procédures efficaces pour intégrer les bons cadeaux dans votre établissement hôtelier

🏨 MyBeezBox and Hospitali-T offer solutions for hotels to manage gift vouchers and improve revenue and occupancy rates. Gift vouchers enhance customer experience and require careful planning for smooth integration. Effective management includes clear procedures for online purchases, point-of-sale transactions, and reservation handling, as well as centralized sales, well-trained teams, and preparedness for special cases. For practical guidance, MyBeezBox provides a detailed checklist available for download. Meet MyBeezBox at Salon EquipHotel from November 3-7, stand C029 in pavilion 7.3, featuring chocolate tastings with Maison Alléno & Rivoire, a contest, and a gift voucher clinic. Contact: www.mybeezbox.com, 01 87 66 13 95, contact@mybeezbox.com.

Staff shortages in the hotel industry: how AI can address new challenges

Post-pandemic, the hospitality industry faced 1.2 million staff shortages as reported by the European Travel Commission. Earlier this year, HOTREC reported the sector still lacks 10-20% of its workforce in the EU compared to 2019. This shortfall impacts hotel staff. A 2024 Axonify survey revealed that 53% of UK hospitality managers say staff shortages and […]

1 min

L’actu du tourisme qu’il ne fallait pas manquer cette semaine ! (13.09.2024)

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4 min

Explained: What are the key components of our AI framework?

💻 Since 2016, HiJiffy has aimed to enhance communication between guests and hoteliers through AI, leading to the creation of a robust Guest Communications Hub. Their AI framework, Aplysia, features key components such as Chatbot NLP, Advanced AI capabilities, and Data analysis, all contributing to improved guest experiences in the hospitality sector. Features include message categorization, smart property identification, support for 130+ languages, proprietary NLP based on six years of data, and tools like Generative AI and AI Knowledge Scanner. Data analysis offers actionable insights for hoteliers.

3 min

Les CDP, catalyseurs de l’hôtellerie du futur ?

💸 Customer Data Platforms (CDPs) are revolutionizing e-commerce, with the global market reaching $5.1 billion in 2023 and projected to grow at a 39.9% CAGR to $28.2 billion by 2028. In the U.S., hotel chains are beginning to adopt CDPs for enhancing guest experiences and optimizing marketing strategies. The technology is expected to transform the French hotel industry within five years, with adoption likely to start with large chains and trickle down to independent hotels, leading to personalized experiences, targeted marketing, and improved revenue management. Challenges include GDPR compliance, staff training, and integration with existing systems.

5 min

LoungeUp Success Story : Entourage sur-le-Lac

📧 Hotelus, a Montreal-based consulting firm, managed the technological equipment for Entourage sur-le-Lac, a resort in Québec. More than 80k emails and 9k SMS, with an average campaign open rate of 70%, led to over $30k in additional revenue last year. The resort offers 166 rooms and suites, various amenities, and year-round activities. Automated communication, a virtual logbook, targeted email campaigns, and upselling via their Guest App significantly improved guest experience and operational efficiency.

4 min

Et si vous vendiez vos chambres plus chères en direct que sur Booking.com ?

🏨 Since the parity rate abolition in 2015, hotels strive to offer better direct rates than on OTAs, but this may harm margins. Instead, HotelPartner suggests enhancing value with unique services and experiences to justify higher direct rates. Their diagnostic tool helps optimize online presence and pricing strategy in real-time based on demand, aiming to maximize revenue without compromising customer trust.

3 min

Centara Life Lamai Resort Samui : le nouveau visage de Samui

🏡 Opened in Paris on August 19, 2024, Centara Life Lamai Resort Samui, Thailand, welcomes guests with 61 rooms. Located 30 minutes from Samui International Airport and a 3-minute walk to Lamai Beach, the hotel offers a free tuk-tuk ride. An introductory offer includes special rates, breakfast flexibility until 4 PM, a 250 THB daily credit, 24-hour check-in/out, and an extra 15% discount for CentaraThe1 members, valid for stays between August 15 and December 20, 2024, if booked by September 30, 2024.

4 min

Google Maps : Décryptage de l’algorithme secret pour booster votre hôtel

🚧 A 4.6-star hotel achieved 10 times more visibility than a 4.7-star competitor on Google. A study by doYield's director of direct sales analyzed Google My Business data for a significant sample of similar hotels, revealing an 86% correlation between the quantity of reviews and increased visibility. The average rating influenced visibility by 41% and interactions by 27%. Technical optimization of listings impacted visibility by up to 10%. Recommendations include prioritizing review quantity, maintaining high service quality, optimizing Google My Business listings, encouraging user interactions, and managing review responses.

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