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📝 PMS is the foundational tool for operational client communications (reservations, confirmations, payments). Communication solutions allow for programmed messaging (SMS, email) and free up staff time by automating client contact. A CRM goes further by managing detailed client databases for personalized experiences and marketing strategies. It's advised to choose a CRM and communication solutions that are connected to your PMS, and while non-hotel-specific software exists, they may not integrate as seamlessly with hotel systems. Thaïs PMS offers client communication modules and connects with other communication solutions and CRMs like Experience or LoungeUp.

📈 Food Hotel Tech, a leading event for eco-friendly and technological innovations in the hospitality and catering sector, will be held on March 19-20, 2025, at Paris Expo, Porte de Versailles Hall 7.1. The event will feature over 200 exhibitors and 50 startups. Key trends include AI-driven waste reduction with a reliability rate of 94% by Fullsoon, dynamic pricing with Shiji Group and IDeaS, personalized customer experience with HiJiffy and LoungeUp, operational automation with Clock PMS+ and Mews Systems, and energy cost reduction with Voltalis, Passman (up to 30% energy savings), and Luniwave. Visit www.foodhoteltech.com for more details.

💾 80% of hoteliers believe technology improves efficiency, yet only 40% see it as a competitive advantage. Despite 57% of hotels investing in at least three new technologies, many struggle to derive real value. The challenges include connectivity issues, the risk of reliance on a single provider, and increased costs – some up to 200% in a year. Effective tech ecosystems require prioritizing operational needs, ensuring tool interconnectivity, and testing before adopting. The process can take six to eight months, emphasizing the need for structured approaches and team training.

💾 A 2021 study analyzing over 1.5 million data points from 14,000 German hotels indicated digital adoption in Germany's hospitality industry is below average. Digital trends such as automation, direct bookings, and artificial intelligence can streamline operations and increase efficiency. HiJiffy's platform automates routine tasks, leading to over 90% guest satisfaction at Hotel Sacher. The hospitality industry's future includes balancing automation with personal service and driving sustainability through digital processes. Implementing digital solutions is crucial for hotels to meet modern traveler expectations and remain competitive.

💸 Hoteliers can increase profits by optimizing Average Daily Rate (ADR), impacting profitability more than filling more rooms or lowering rates. By 2025, market-leading hotels will have mastered smart pricing strategies, demand adaptation, and direct bookings to increase ADR without engaging in damaging price wars. A Madrid hotel with 100 rooms, 80% occupancy, and €600 ADR generates €60,000 daily—€12,000 more than a competitor with €480 ADR, totaling an extra €4.3 million annually. A boutique hotel in Edinburgh increased its website conversion rate by 18% using a price matching and exclusive incentive strategy. Dynamic pricing adjusts rates based on demand, and during Barcelona's Mobile World Congress, a 4-star hotel raised its ADR from €180 to €260. Hotels using HiJiffy's conversational AI for direct bookings generated over €14 million, with 87% of inquiries automated and 80% customer satisfaction. Direct booking strategies like best rate guarantees and exclusive benefits can reduce OTA reliance and acquisition costs by 18%.