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10minhotel.com

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10minhotel.com est le premier site web français dédié aux professionnels de l'hôtellerie, offrant une centralisation d'informations, de nouvelles, de tutoriels et de meilleures pratiques dans le secteur. La plateforme, intuitive et conviviale, donne accès à des conseils pour améliorer différents aspects de la gestion hôtelière. En complément, le site propose le podcast "10 min pour un hôtelier", proposant des analyses, des interviews d'experts et des conseils pratiques. Le but de 10minhotel.com est d'aider les hôteliers à rester informés et compétitifs sur un marché en constante évolution.

Hôteliers : et si l’avenir de la tech hôtelière, c’était vous ?

80% des hôteliers estiment que la technologie améliore leur efficacité, mais seuls 40% pensent qu’elle leur donne un avantage concurrentiel *. Comment expliquer un tel écart ? ‍ Aujourd’hui, chaque…

Comment mon équipe et moi avons transformé 1€ en 72,50€ grâce aux Social Ads

« Clément, j’ai un challenge pour toi. » ‍ C’est par ces mots qu’Alexandre, mon directeur, m’a accueilli un soir alors que je m’apprêtais à quitter le bureau. « On vient de signer…

13 min

The 5 best OTAs for hotels in 2025

???? In 2023, direct bookings generated only 28.8% of online revenue for European hotels, with 71.2% coming from indirect channels like OTAs. Booking.com dominated, accounting for 43% of online hotel revenue in Europe. OTAs charge hotels commissions ranging from 15% to 30%. Expedia, the third-largest sales channel, saw a 1% market share increase over the previous year. Airbnb offers two fee structures: shared fees with hosts paying around 3% and guests up to 14.2%, or host-only fees between 14% and 16%. Hotels.com, under the Expedia Group, likely has a similar commission structure, while Agoda's commissions range between 15% and 25%. Tripadvisor, unlike others, uses a paid subscription model and pay-per-click advertising rather than direct booking commissions.

3 min

Le PSP secret des hôtels rentables : réduisez vos coûts, automatisez vos tâches et maximisez vos profits… sans lever le petit doigt !

💳 MisterBooking, a leading PMS in France, offers advanced integration for hotel payment management, addressing multiple payment methods, security concerns, and opaque costs. Hotels face challenges managing payments from various channels such as OTAs, direct website, and phone sales, each requiring different handling and security measures. The article explains the fees involved in transactions, including interchange fees, network fees (Visa, Mastercard), and acquirer margins. Payment Service Providers (PSPs) help automate payments with APIs and transaction tracking, integrated with PMS for a smoother client experience. Automated payment systems bring time savings, error reduction, enhanced security, and improved customer experience. Beware of hidden costs such as card tokenization fees with some PSPs. The choice between PSPs and Gateways depends on the hotelier's specific banking contracts and needs. Future payment trends in hospitality include mobile payments and instant transfers, while deep PMS integration will further ease payment management. MisterBooking emphasizes transparency and adaptability to hoteliers' needs without imposing high commissions.

4 min

SiteMinder bringt Dynamic Revenue Plus nach Deutschland und stärkt benutzerfreundliches Hotel Revenue Management

💰 On March 4, 2025, in Berlin, SiteMinder identified five key factors for the growing demand for user-friendly revenue management solutions in the global accommodations industry. International travelers are expected to increase by up to 70 million in 2025, a 5% rise from the previous year. Events influence 65% of travelers' likelihood to travel for an event, up from last year. Europe sees 113,000 new rooms under construction, with 26,000 in Germany. Operational inefficiencies continue, and there is a critical talent gap in revenue management. SiteMinder's Dynamic Revenue Plus solution, featuring IDeaS dynamic pricing recommendations, launched in selected Northern Hemisphere markets, including Germany, as announced at ITB Berlin. In 2024, Germany's Friday night room rates were €45 higher on average than Sunday nights, and June rates were €48 higher than in January. SiteMinder's expansion is set for global launch by the end of 2025.

Étude de cas : un hôtel parisien double son CA en 12 mois

Si vous dirigez un hôtel, vous savez que sa rentabilité repose sur un équilibre délicat entre remplissage et prix moyen. Trop remplir à bas prix, c’est perdre en rentabilité. Vouloir…

5 min

Étude de cas : un hôtel parisien double son CA en 12 mois

🏨 After 25 years of self-managing her 29-room Parisian hotel near the Louvre, a manager doubled her revenue by outsourcing commercialization, which involved a full audit, optimizing yield management, revising distribution, and reducing operational costs. This strategic approach allowed for real-time pricing adjustments, reducing last-minute discounts, and stabilizing occupancy rates, ultimately leading to improved revenue and reduced mental load for the manager.

6 min

Must-have hotelier services and how to promote them using AI

🏨 Successful hotels go beyond just providing rooms; they offer an array of services aimed at enhancing guest experiences, leading to repeat visits and referrals. Essential hotel services include 24/7 reception, cleaning, dining, wellness facilities like spa and gym, as well as business and pet-friendly amenities. Leveraging AI, such as chatbots and personalized WhatsApp campaigns, hotels like the La Butte in Brittany can promote services effectively, resulting in high engagement rates (93% open rate on WhatsApp) and increased revenue. With tools like HiJiffy's Campaigns Manager, hotels can streamline their marketing efforts, driving more bookings without overburdening staff.

7 min

🏨 Les programmes de fidélité gratuits dans l'hôtellerie offrent des avantages dès la première réservation, incitant à réserver en direct et à être recontacté par l'hôtel. Exemples incluent Genius de Booking.com avec des réductions de 10% à 20% et le statut Genius acquis à vie, et SLH Club de Small Luxury Hotels of the World offrant tarifs exclusifs et surclassements dès le premier séjour. Les programmes d'accumulation de points tels que ALL d'Accor et Best Western Rewards permettent d’utiliser les points pour des nuits gratuites et autres services. Marriott Bonvoy offre des points utilisables dans 30 enseignes hôtelières. Les programmes payants, comme ALL Plus d'Accor à 199 €/an, donnent accès à des réductions et un statut privilégié. TabletPlus propose un abonnement annuel de 99$ avec des privilèges VIP. Ces programmes visent à reconnaitre les clients et à offrir une expérience personnalisée et simplifiée, étant particulièrement attrayants pour les voyageurs d'affaires, la clientèle de luxe et les clients loisirs.

5 min

Why and how to implement a flexible hotel pricing strategy?

🏨 Over half (52%) of travellers require the ability to cancel their hotel stay for free within 24 to 48 hours of arrival. Hotels must offer flexible pricing to meet the new traveller expectations post-pandemic. Flexible rates can improve conversion, increase direct bookings, and optimize RevPAR. Strategies include exclusive website offers, multiple cancellation options, and clear communication. AI can further enhance flexible pricing strategies, as seen with the Elysée Val d’Europe hotel tripling its direct bookings. Balancing flexibility and profitability is crucial to mitigate risks such as last-minute cancellations.

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