Posts by author
SiteMinder
8 posts
Réinventez votre stratégie hôtelière grâce à la tarification dynamique
📈 Selon le rapport de SiteMinder, d'ici 2026, la tarification dynamique devient la norme, avec 65% des voyageurs acceptant la fluctuation des prix. 42% sont prêts à payer plus pour réduire le surtourisme. 63% voyageront davantage pour des événements, avec 81% de la Gen Z et 74% des millenials ciblant les concerts. Les hôteliers doivent justifier les prix et leur impact local.
Partager
Etude SiteMinder – En 2026 les Français redécouvrent la France : la Bretagne détrône la Côte d’Azur au classement des destinations préférées
🌍 75% des Français prévoient de voyager en France en 2026, avec 23% choisissant la Bretagne, 22% la région PACA, et 17% la Normandie. L'étude de SiteMinder révèle que 66% souhaitent également partir à l'étranger, principalement vers l'Espagne (27%). 40% des Français montrent une volonté accrue de voyager mais cherchent des destinations plus calmes et authentiques. 12,000 voyageurs de 14 pays ont participé à cette étude.
Partager
Comment augmenter les réservations directes de votre hôtel ?
💰 Direct bookings, where customers reserve rooms via a call, email, or a hotel's website, bypass intermediaries like Booking, Expedia, and Tripadvisor, which often charge hotels high commission fees. SiteMinder, awarded the best booking engine by Hotel Tech Report in 2024, helps hotels to increase revenue without relying on third-party booking sites. Direct booking benefits hotels by avoiding OTA commissions and allows for personalized service, offering advantages for both clients and hotels.
Partager
Webinaire Exploiter au mieux la haute saison le 03 avril 2025
📢 Join the exclusive webinar with SiteMinder and Revbell on optimizing high season performance on April 3, 2025, at 11:00 CET. Gain insights from 125 million hotel bookings discussed by Amaury Bize of SiteMinder and Romain Charié, CEO of Revbell. Sharpen strategies to dominate the local market and boost revenue. Register for this strategic exchange and get ahead of competitors.
Partager
Hôtellerie française : des séjours mieux répartis sur l’année malgré les JO de Paris, révèle SiteMinder
🏦 SiteMinder's report on French hotel stays in 2024 shows more even distribution throughout the year, despite Paris Olympics drawing millions of international visitors in summer. Based on over 125 million online bookings, the data reveals increased off-season occupancy: March (7.82%), May (9.02%), October (8.73%), and December (7.59%), compared to respective 2023 figures (7.23%, 8.79%, 8.63%, 7.39%). However, July's occupancy decreased to 10.25% from 9.8% in 2023, while August remained stable year-on-year.
Partager
Étude exclusive SiteMinder, pourquoi 2025 signe la fin du voyage à la française
🏖️ In 2025, 64% of French travelers plan to go abroad, up 5% from the previous year. Notably, 75% of Gen Z travelers are internationally inclined. Event-driven travel is appealing to 48% of French voyagers, while a staggering 83% of Gen Z are drawn to concerts and festivals. Eco-conscious lodging is a priority for 55% of French travelers, particularly among Millennials and Gen Z. SiteMinder's "Changing Traveller Report 2025" highlights the French Gen Z's shift towards unique, sustainable travel experiences.
Partager
SiteMinder, pionnier de l’intelligence mobile-first, s’associe à IDeaS pour rendre la gestion dynamique des revenus accessible à tous les hôtels
🏨 SiteMinder, global leader in hotel distribution and revenue platforms, launches "Dynamic Revenue Plus" enabling all hotels to access live market data and instantly adjust bookable inventory, pricing, and distribution strategy. This mobile-first intelligence solution diverges from traditional revenue management systems which are limited to select hotels. With 120 million hotel bookings annually on SiteMinder's platform, users gain unmatched data insights. Soon, IDeaS' dynamic pricing recommendations will enhance this data-driven approach, benefiting hotels of all sizes, especially those with fewer resources.
Partager