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DoYield

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  • 3 min

Charlotte et Gauthier Cuitot choisissent Doyield pour commercialiser leurs 3 hôtels parisiens

📌 Doyield, a digital marketing and revenue management consulting firm, partnered with Magna Arbor to optimize revenue for its three Parisian hotels—Istria, Baldi, and Coypel. The strategic collaboration will enhance sustainable and responsible performance. Magna Arbor gains access to Doyield's team of nearly 50 specialists in various fields, including direct marketing, social media, online advertising, CRM, and hotel distribution. The partnership enables automation and refining of pricing strategies for the hotels, leveraging advanced predictive analytics to improve decision-making and profitability.
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  • 4 min

Meltgroup signe un parteneriat fort avec Doyield pour sa marque JOST

🏨 Meltgroup signed a strong partnership with Doyield for its hotel brand JOST, an innovative player in hybrid and festive hospitality. After months of intensive testing, Doyield officially took over revenue management and digital marketing for Meltgroup's four establishments. The partnership began in spring 2024, with a goal to revolutionize JOST's commercial and digital performance. Challenges included managing a complex hybrid model with various room types and festive spaces. Initial results show increased occupancy rates and revenue.
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  • 3 min

Doyield, EnSuite et OSA emménagent dans la Tour Legend à La Défense pour accompagner leur forte croissance

🏨 Doyield, EnSuite, and OSA, synergy companies in the hotel sector, have moved to a 600-square-meter space at Tour Legend, La Défense, to support their growth. Five years after founding, they've expanded from a few employees to nearly 100. The new office is designed to reflect their commitment to CSR and customer experience, with the same care as a high-end hotel. Doyield specializes in Revenue Management and Hotel Marketing, EnSuite offers turnkey hotel management.
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  • 2 min

Le groupe Kerdonis acquiert l’Hôtel Opal à Paris et poursuit sa collaboration avec doyield

🏨 Kerdonis Group acquires the prestigious Hôtel Opal in central Paris, further expanding its luxury hotel sector footprint. The group entrusts the marketing of the hotel to doyield, a partner known for revenue optimization and hotel marketing. François DI ROSA, Director of Operations at KERDONIS Hotels, notes a significant performance improvement since the partnership with doyield began about a year ago. Kerdonis owns 20 hotels and focuses on human-centered approaches and strategic expansion in cities with high hotel potential, aiming to boost performance with innovative solutions.
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Etude Doyield – L’Impact des Concerts de Mylène Farmer sur l’Industrie Hôtelière Parisienne : +7% sur les Prix

🎵 Mylène Farmer's concerts on September 27 and 28 at the Stade de France are expected to boost Parisian hotel activity with a 7% increase in rates and a 2% rise in occupancy rates. Doyield predicts an 8-10% revenue growth for local hotels, with those closer to the venue potentially experiencing a more significant surge. The analysis, informed by the impact of Taylor Swift's concert last May, also anticipates a 20% longer reservation lead time around the concert dates.
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