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🏨 Jean-Paul Dolisi, 57, owner of the 2-star Hôtel Saint Maurice in Lille and part of Contact Hôtels group with 300 establishments, has been in hospitality for 30 years. At Equiphotel, he spoke about RMS revbell, which simplifies his Revenue Management, previously spending less than an hour weekly. Revbell integrates with existing tools, offers financial practicality for independent hotels, and revives discipline and opportunity capture.

📊 Diego Flórez, with over 10 years in revenue management at Meliá Hotels International, Grupo SmartRental, and Palladium Hotel Group, co-founded Roisa Hotel Group, managing two properties in Madrid. In 2023, seeking to enhance pricing strategies and profitability, Flórez opted for a Revenue Management System (RMS) and chose revbell after considering price, data quality, and user-friendliness. revbell's AI-based recommendations and easy integration with PMS (like Mews and Hotelgest) and Channel Manager (Siteminder) stood out. Post-onboarding support continued, with daily follow-ups with a Customer Success Manager. The RMS led to a 27.55% increase in ARR and a 32.57% rise in cumulative revenues in 2024 compared to 2023, cementing revbell as an essential tool for the sector.

🛒 The origin of "Black Friday" traces back to the 1860s in the USA and has evolved into a global event amplified by e-commerce. With mobile shopping’s rise, Black Friday extends beyond one day, often including Cyber Monday and November. France's "loi Omnibus" requires discounts to be based on the lowest price in the past 30 days. Black Friday 2023 saw up to 25% off at Air Europa. Strategies should align with brand identity, like premium offers or targeted promotions instead of across-the-board discounts. RMS tools can aid in crafting limited, controlled offers, essential for maintaining competitive advantage without compromising brand values.

💸 Philippe Moati, economist and co-founder of ObSoCo, discusses the importance of fairness in pricing, distinguishing between permissible segmentation and unacceptable discrimination in dynamic pricing, with market acceptance being pivotal. In the aviation sector, a given flight's prices are not as volatile as they may seem, typically changing only about ten times over a 300-day booking period. Arnaud Grojean from Carrefour highlights the complexity of maintaining pricing coherence across millions of prices. The article also touches on the crackdown on deceptive commercial practices, emphasizing that ethical yield management should be defensible in a transparent conversation with customers.