Julia Luczak-Rougeaux, auteur/autrice sur Le 10 Minutes Hôtelier - Page 6 sur 17

4 min

Comment Vueling utilise l’IA et l’informatique quantique pour optimiser ses opérations et améliorer l’expérience client

✈ Vueling's IT Director, Javier Alvarez, discusses leveraging AI and quantum computing to enhance operations and customer experience. Already adept with 30 developed algorithms, Vueling introduced a 24/7 virtual assistant a month ago and plans to include transactional features. The airline has 25 data scientists and aims for 9-10 generative AI initiatives by next year. Quantum computing could reduce data processing from 24 hours to 1-2 hours. Vueling, pioneering mobile app and Apple Pay integrations, eyes a digital airport experience with potential augmented reality applications.

2 min

Bagages : United intègre la fonctionnalité Share Item Location d’Apple pour AirTag

🔌 United Airlines integrates Apple's Share Item Location feature into its mobile app, allowing passengers to track their luggage using AirTags. The feature, compatible with the Find My network, helps locate delayed baggage and enhances traveler satisfaction. With iOS 18.2 update, a Share Item Location link can be generated, providing United's customer service with real-time, interactive maps. Location sharing automatically expires after seven days or upon user request, ensuring privacy. Passengers must have iOS 18.2 or later and the latest United app version to utilize this feature.

2 min

Le Club Med lance son assistant virtuel sur WhatsApp grâce à l’IA générative

📱 Club Med launched G.M Copilot, an AI-based virtual assistant, on WhatsApp, offering instant and personalized responses for customer interaction management. This AI tool utilizes Microsoft Azure OpenAI's language model and RAG technology to access Club Med's data. G.M Copilot enables real-time queries, fare estimates, and booking through messaging platforms 24/7. Launched in Brazil in early 2024, it has since expanded to Singapore, Malaysia, the UK, Belgium, and Switzerland, handling over 30,000 conversations. In Brazil, 40% of conversations are answered by AI, with 60% fully automated. Two-thirds of requests are for price quotes, and one-third for product information.

3 min

Wi-Fi gratuit à bord ou la mort annoncée du « mode avion »

📡 Starlink is democratizing free Wi-Fi on airplanes by partnering with airlines like Air France, Qatar Airways, United Airlines, Japan Airlines, and Hawaiian Airlines. Air France will offer free high-speed Wi-Fi for its loyalty program members on all flights starting in 2025. Starlink's satellites are 60 times closer to Earth (600 km) than traditional ones, leading to low-latency, high-capacity service. Starlink, with around 12,000 satellites, uses SpaceX for cost-effective launches. Airlines aim to improve onboard experience, gather customer data, and boost loyalty program membership.

2 min

Napoléon en réalité virtuelle : une expérience immersive dévoilée par le studio Sandora

🎥 Studio Sandora unveiled "Napoléon, L’Épopée Immersive," a virtual reality experience, to premiere globally in 2025 across France and Belgium. Celebrating 220 years since Napoléon Ier's coronation, this 27-minute interactive walk-through allows up to 10 visitors at a time, equipped with HTC Vive Focus 3 headsets, to traverse a 60 m² space, reliving Napoléon's key life events. The experience includes dialogue with an AI-generated Napoléon avatar and will debut in Brussels in February, followed by Lille in March and Paris in the latter half of the year.

4 min

Agentification : pourquoi cette révolution tech est-elle LA tendance de 2025 ?

💻 In 2025, AI will evolve from tools to autonomous agents, as highlighted by a Capgemini survey of 1,500 executives, with 32% identifying AI agents as the top tech trend of that year. These specialized agents can independently plan and execute complex tasks, reducing operational costs and improving efficiency. Gen4Travel is developing a super-agent for the tourism industry, capable of adjusting travel plans in real time. IBM foresees challenges for super-agents, including multi-agent dependency and ethical considerations.

3 min

Les publicités vidéo générées par IA vont-elles envahir le tourisme ?

📸 TikTok's Symphony Creative Studio, launched November, turns websites into ads using Getty Images. Google's AI integrates with Performance Max campaigns for automatic video creation, while Amazon animates product listings. These AI-driven tools aim to reduce creative barriers for SMEs with limited marketing budgets. Personalized advertising through AI analyzes behavioral data, offering tailored content in real-time. However, the use of generative AI in marketing, especially in the authenticity-centric tourism industry, raises legal and ethical concerns, including potential deceptive practices and copyright issues. The EU's AI Act requires indicating AI-generated content, highlighting transparency as a crucial factor for future advertising in tourism.

3 min

Pourquoi les compagnies aériennes doivent repenser leurs dépenses IT

✈️ In 2024, airline IT spending will drop to approximately $39 billion, a 21% decrease from $50 billion in 2019. IT investments have fallen from 5% of revenues pre-pandemic to 4% today. Southwest Airlines canceled nearly 17,000 flights in December 2022 due to outdated systems, while Delta Air Lines canceled 7,000 flights in 2023, incurring $500 million in losses due to a software update failure. Airports, in contrast, increased IT spending to $10.8 billion in 2023, representing 8% of their revenues. A McKinsey report suggests IT transformation could generate an additional $45 billion in EBITDA for the industry by 2030.

3 min

BlaBlaCar lance Zen, une application pour les trajets courts

🚗 BlaBlaCar launched Zen, an app for short to medium rides (30-100 km), promising flexible schedules and door-to-door service, but at higher prices than its regular platform—around €0.60 per km. Zen was tested in areas like Morbihan Gulf and Grenoble, now available in 10 French territories. It targets 80% of routes without public transport alternatives, indirectly competes with taxis and VTCs, and excludes daily commutes. Part of BlaBlaCar's strategy to capture the local trips market, a third of France's mobility.

2 min

Réouverture de Notre-Dame de Paris : comment réserver ?

🏛 Notre-Dame de Paris reopens on December 8, 2024, after five years of extensive renovations. An online reservation system is established for visits starting from December 9, with the "Cathédrale Notre-Dame de Paris" app available in French, English, and Spanish. It allows booking slots, offers guided tours in audio and text format, and provides cathedral updates. Visitors can book from 30-minute to one-hour slots, and up to 3,000 people can be accommodated simultaneously. Initially, opening hours are from 3:30 PM to 10 PM (Dec 9-13) and 3:30 PM to 8 PM (Dec 14-15), and then normal hours resume from 7:45 AM to 7 PM starting December 16.

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