Julia Luczak-Rougeaux

📱 Immersive experiences market valued at $100 billion in 2023, expected to grow annually by 24.6% from 2024 to 2030. In France, such experiences are attracting new audiences to cultural and heritage sites. Stéphane Roisin, General Manager France of Moment Factory (23 years in operation), discusses the rapid development of immersive experiences in France. AURA at Les Invalides draws a third of its visitors from the under-25 age group, a demographic previously disengaged from the monument. Moment Factory's Notre-Dame Basilica show in Montreal continues to attract visitors even after 7 years. Future immersive experiences will feature real-time adaptability to visitor behavior and AI integration. Moment Factory's upcoming projects include Paris's Geode and immersive experiences in Asian and Middle Eastern airports, as well as at Real Madrid's Santiago Bernabéu Stadium.

📊 Tested4You, founded in 2019, created 100,000 short videos across 100 countries to share consumer experiences. Transitioning from B2C to B2B, it secured €500,000 from 20 tourism and digital executives six months ago. The company focuses on authenticated video customer reviews to counteract one in three online reviews being fake, using geolocation and human verification. A new feature, set for CES 2025 unveiling, encourages hotel guests to share experiences via QR codes or NFC. The platform aims to become a leader in authenticated video reviews, leveraging AI for personalized product suggestions.

🌍 Sabre and Google launched a pilot program using the Travel Impact Model (TIM) to calculate CO2 emissions from 2023 business travel by Sabre employees. Google analysts created TIM, revealing high CO2 routes like Dallas-London and Dallas-Frankfurt, suggesting less polluting alternatives with up to 10% emission reduction potential. Sabre's business travel emissions were about 7% of its 2023 carbon footprint. Sabre's GetThere platform incorporates TIM-based emission data, offering eco-friendlier flight options. TIM is also used by Google Flights, Expedia, and Booking.com.

🌊 Opened on July 15, Aquascope, the new water park at Futuroscope, offers a unique experience blending water and digital art in Vienne. Spread over 7,000 m², Aquascope can accommodate 1,700 visitors and features thrilling water slides. The park aims to "revolutionize water parks with a unique immersive experience in France." Over 140,000 visitors since its launch, Aquascope is part of a broader renewal plan for Futuroscope, with a total investment of €304 million, €57 million dedicated to Aquascope, aiming to increase its revenue by 60-70% over a decade.