L’IA au cœur des réservations de Noël et de la saison 2026 ?
🛒 Accenture's 2025 Holiday Survey reveals that 76% of shoppers feel overwhelmed by too many choices. During the holiday season, 77% plan to use AI for shopping, compared to 46% on Black Friday. AI is increasingly popular, with 66% using it recently, up from 39% last year. Among "power users," over 50% of year-end purchases will involve AI. In travel, 88% are open to AI planning, and 60% would let AI entirely plan their trip.
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