HBX Group publie une étude sur la manière dont voyage la GenZ
🗺 HBX Group and NYU professors released a study on Gen Z travel trends. Conducted in January 2026, it highlights Gen Z's preference for authentic, personalized travel experiences. 65% travel for leisure, spending $1,000-$5,000 annually. Gen Z favors tailored recommendations: 75% prefer local activities, 64% personalized offers, yet dislike generic ads (55%). Personalization must be authentic, empathetic, and culturally connected to win their trust. Gen Z seeks clarity, control, and meaningful experiences.
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