La course à pied : le nouveau moteur du tourisme moderne
🏃 Marathons and trails boost tourism, with events spanning weekends to weeks, driving hotel stays, dining, local commerce, and global media visibility. Runners explore diverse landscapes, while destinations develop running maps, apps, and guided tours. Running tourism supports sustainability: low environmental impact, and local resource appreciation. It stabilizes off-peak tourism, filling hotels and extending restaurant operations. Runner-tourists stay longer, spend locally, and promote destinations online, fostering positive territorial marketing and economic synergies.
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