Tara MCGOWAN, auteur/autrice sur Le 10 Minutes Hôtelier

2 min

Sécurisation paiement hôtel : l’arme anti no-show

💳 Pâques and May holidays are approaching, leading to increased hotel reservations. MedialogPay offers a solution to reduce no-shows by securing payments through an integrated system that turns remote sales (VAD) into firm financial guarantees. Automated pre-authorizations, secure virtual card processing, and connected terminals ensure hotel revenue protection. Eliminating manual entry and enabling real-time revenue tracking, MedialogPay reduces bank disputes and increases financial security for hotels, especially during high-demand periods.

4 min

Hotel occupancy in January: myth or reality?

🏨 Hotel occupancy in January, often perceived as low, is nuanced by data from 2025 revealing increased rates across all hotel categories compared to the previous year. Notably, 3, 4, and 5-star hotels saw rises of +3.5, +3.9, and +13.6 points, respectively. Urban business hotels in Paris noted occupancy rates between 63% and 67%, while mountain hotels thrived in peak season. The January hotel industry is segmented, with dynamics varying by customer type and positioning rather than merely mood-related factors.

4 min

Occupation hôtelière en janvier : mythe ou réalité ?

🏨 January 2025 saw an increase in hotel occupancy rates across various categories, with notable rises of +3.5, +3.9, and +13.6 points in 3, 4, and 5-star segments, respectively. Urban business hotels in Paris showed lower occupancy rates, ranging from 63% to 67%, unlike winter leisure destinations that thrived. Seasonal Affective Disorder impacts many during winter, but hotel occupancy in January is shaped by specific client dynamics, not just seasonal depression.

5 min

How each generation travels (and how to adapt to it)

💻 Baby Boomers (1946–1964): Prefer classic comfort and loyal to brands. Generation X (1965–1980): Blend tradition and modernity, prefer efficiency. Millennials (1981–1996): Digital natives, value unique experiences and personalization. Generation Z (1997–2012): Ultra-connected, seek authenticity and sustainability. Generation Alpha (2013+): Influences parental travel choices. Hoteliers should target specific generations using flexible PMS and POS tools to personalize experiences and simplify management.

5 min

Comment chaque génération voyage (et comment s’y adapter)

🏨 Baby Boomers (1946–1964) value comfort and book via agencies or hotel sites. Generation X (1965–1980) seeks efficiency and loyalty programs. Millennials (1981–1996) use OTAs and value digital experiences. Gen Z (1997–2012), ultra-connected, book through smartphones, preferring authentic and sustainable options. Generation Alpha (2013+) influences travel choices of millennial and Gen Z parents. Hoteliers should target specific generations, utilizing flexible tools like PMS and POS for personalized and digital experiences.

8 min

Tourist tax 2026: a simple and comprehensive guide for hoteliers

💵 Hoteliers in 2026 face new tourist tax structures impacting billing. Local authorities’ deliberations affect amounts, with collection at hotel payment. Minors and seasonal workers are often exempt. Taxes finance local tourism development, with rates published for places like Dijon (€4.90 ceiling), Lyon (€5.39), and Paris (€15.93 max). For unclassified hotels, taxes are a percentage of pre-tax prices. Medialog PMS helps update rates, ensuring compliance. 🧾 Explore official sources and ensure timely declarations to avoid penalties.

8 min

Taxe de séjour 2026 : guide simple et complet pour hôteliers

🧾 Les collectivités françaises révèlent la taxe de séjour pour 2026. Lyon, Paris, et d'autres ajustent les tarifs : 5 % du prix HT pour non-classés, plafonds de 4,00 € à 15,93 €. Exonérations pour mineurs et saisonniers. Déclarations mensuelles ou trimestrielles, via plateformes locales. Medialog PMS aide les hôteliers à s'adapter. Pour plus de détails, consultez les délibérations locales.

2 min

Case Study – Whistler Hotel: Fluidity and Loyalty

🏨 In Paris, Hôtel Whistler improved its occupancy rate by 7.7% and RevPAR by 7% between 2023–2025. Located between two major train stations, this 4-star hotel uses Medialog's PMS/POS solutions and Experience's CRM/Guest App to enhance guest experiences. Manager Marilena Priolo emphasizes seamless stays through strategic use of technology and concept. This approach successfully increased hotel performance and guest loyalty.

2 min

Étude de cas – Hôtel Whistler : fluidité et fidélisation

🏨 Hôtel Whistler Paris, niché entre grandes gares, a amélioré ses performances de 2023 à 2025 avec +7.7% en taux d'occupation et +7% RevPAR. Grâce à Medialog et Experience, l'hôtel optimise l'expérience client et organisation. La directrice, Marilena Priolo, souligne une gestion interne fluide pour fidéliser les clients. Le concept ferroviaire unique et les outils technologiques renforcent la rentabilité et la fidélisation.

3 min

Workations: an opportunity for hotels

🏠 Since Covid, teleworking has surged in France, with 29% of employees working remotely weekly in 2024. The "workation" trend emerged, blending work with travel. In 2023, 31% of French office workers planned workations, especially 54% of 18-24-year-olds and 45% of 25-34-year-olds. Hotels cater to this trend by offering fast Wi-Fi, ergonomic workspaces, and local activities. Modern PMS systems enhance this experience by providing seamless booking and support, with tools like MedialogPay.

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