Top News

🌁 Juillet 2024 en France, à l'exception de l'Ile de France avec les JO, a connu une baisse historique de fréquentation touristique avec des reculs jusqu'à 14% par rapport à 2023. Les prix des hébergements et nuitées restent élevés, malgré une inflation persistante post-crise ukrainienne. Les "3 fois sans frais" ont vu une hausse triplée pour les hébergements en France. Booking a rapporté une croissance plus faible des nuitées réservées de 7% au lieu de 9% pour le deuxième trimestre et prévoit seulement 3% pour l'été. Le nombre d'offres de courte durée chez Booking a augmenté de 11%, atteignant 66% du volume d'Airbnb.

🎡 In Paris, Maison Hamelin, a 4-star hotel with 65 rooms and suites, opened on July 11 near Trocadéro and Champs-Élysées. Designed by Maison Malapert, it's the first Parisian hotel of the Handwritten Collection by Accor launched in January 2023. It features couture-inspired design, with nods to Brittany from the Gad family. Amenities include well-being spaces with a gym, sauna, hammam, and a meeting room for 10, overseen by hotel director Mickael Rousseau.

🏨 The Kyriad La Rochelle Centre-ville, a 3-star hotel part of the Louvre Hotels Group, reopened on July 23 after an 18-month renovation led by DET architects. With an investment of €1 million, the hotel upgraded its 45 rooms, including 41 double and 4 family rooms, now featuring high-end bedding, memory foam pillows, and flat screens. The ground floor's communal areas, like the reception, breakfast room, lobby, and a bar offering local products, were also modernized. The hotel provides a seminar space and a 20-space parking lot.

🏦 Les Aubergistes Lyonnais, leading France's hotel companies with a mission, has a 6.9 million euros turnover and 75 employees, managed by Loïc Renart since 2009. Partnering with Esprit de France, a subsidiary of Compagnie Lebon, they aim to grow in Lyon, complementing Esprit de France's 13 Paris hotels, and venues in Aix-en-Provence and Lens, enhancing national presence. Lyon's economic and tourist appeal, international events, and complementary clientele to Paris support this strategy.

🏡 ARCHIPOLE designed a project transforming an office building into a 4-star Hotel Maison Hamelin Paris in the 16th district of Paris, spanning 2,800 m² with 7 floors, 65 rooms, and 3 suites. The renovation includes a basement with a breakfast room, fitness space, hammam, sauna, and social areas, plus an outdoor patio. Targeting a 4-star rating, it prioritizes high-quality finishes for discerning guests. The project is time-sensitive, aimed to be ready by July 2024, 14 months post-construction start, for the Paris 2024 Games.

🏨 L'ADR ou Average Daily Rate est un indice de performance clé pour l'industrie hôtelière, calculé en divisant les revenus de chambre par le nombre de chambres vendues; par exemple, 30 000€ générés de 200 chambres vendues résultent en un ADR de 150€. Il est crucial pour évaluer la perception externe d'un hôtel et ajuster les stratégies de vente. Des erreurs de calcul courantes incluent une mauvaise attribution des chambres ou des revenus. Pour augmenter l'ADR, il est recommandé d'améliorer la réputation de la marque, de cibler les offres pour chaque segment de clientèle, de réduire les coûts intermédiaires, et de proposer des upsells tout en gérant les conditions d'annulation. Le PMS Zak de Wubook aide à suivre l'ADR et d'autres paramètres essentiels pour optimiser la gestion de l'établissement.

💳 Integrated payment systems seamlessly connect payment processing with sales, inventory, and accounting through Property Management Systems (PMS) or Point of Sale (POS) systems. They allow secure acceptance of multiple payment methods, automatic transaction data updates, and advanced security features, improving customer experience and reducing staff workload. These systems follow key steps from payment initiation to real-time inventory and accounting software updates. They cater to various hospitality needs—hotels, resorts, vacation rentals—and offer benefits such as easing manual data entry, real-time data exchange, and automation of payment processes. Integrated payments accept local and QR payments, loyalty rewards, gift cards, and one-click payments. They ensure data security through tokenization and comply with PCI DSS standards. Shiji and Planet's partnership provides integrated payment solutions for hospitality and F&B services, enhancing guest experiences and operational efficiency.

📙 The hospitality sector, with 1 million workers and an annual need for 100,000 skilled individuals, sees only 50,000 new trainees each year. In response, an accord was signed by syndicate and employer representatives of Cafés-Hotels-Restaurants (HCR) after 24 months of intense negotiations. This agreement aims to boost resources for professional training, improve continuous education, support new employees, and valorize sector jobs by investing in information, orientation, and validation of prior experience (VAE). Initiatives under this agreement will be implemented nationally and regionally to address local needs.

🏨 Modern booking engines in the hotel industry are crucial for automating reservations and enhancing customer experience. They now feature AI integration, personalized recommendations, and multilingual support. From rudimentary systems in the 90s to sophisticated platforms today, these engines have evolved to offer real-time syncing with Property Management Systems (PMS) and secure online payments. Recent innovations like chatbots, virtual reality tours, and data analysis through AI are improving operational efficiency and customer satisfaction. Trends like mobile-first design, social media integration, contactless experiences, and advanced personalization are shaping the future of booking engines. Hotels adopting these technologies can offer exceptional reservation experiences, increase customer loyalty, and stay competitive.

🏖 Reforming France's national tourism brands leads to improved labels and service excellence. The initiative was published on StyQR on July 30, 2024, with alterations dating back to July 29, 2024. The article is available in multiple languages, including French, English, Portuguese, and Spanish, and emphasizes the improvement of tourism services.