Airbnb relance les “expériences”, toujours uniques mais moins chères
🏗️ Airbnb's Brian Chesky announced the return of Experiences on the platform after an 18-month hiatus and a purge of over 5000 offerings. The relaunch sets new standards: unique activities exclusive to Airbnb, more affordable pricing, and promotional videos instead of photos. These Experiences aim for authenticity and local connection, distinguishing Airbnb from classic tourist visits. Further efforts will enhance Experiences' visibility in the app and marketing initiatives.
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