Indice OTB dans les hôtels : comment fonctionne le suivi des réservations futures.
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OTB ("On-The-Books") measures revenue from future room bookings, crucial for Revenue Management strategies. It is always updated with new reservations or cancellations. OTB helps track occupancy rates, booking pace, and correlation between rates and occupancy. Utilizing OTB strategically can identify underperforming dates and pricing issues. PMS (Property Management Systems) like Zak from WuBook provide real-time KPIs including OTB data, occupancy, RevPAR, and more, offering comparisons over days, months, or years, and detailed reports exportable as CSV files. Zak also offers additional insights like Booking Window and specific revenue by OTA channel.
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