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📣 Booking.com declared a gatekeeper in May 2024. Google used by 90% of searches, modified hotel search results in EU after being named gatekeeper in 2023. New "Places sites" prioritize OTAs. Google Maps links non-clickable in EEA; direct booking links visibility reduced, with up to 30% fewer clicks reported. Promoted Property Ads (PPAs) spots increased to 25, offering more paid visibility opportunities. Cendyn's analysis showed a 235% increase in clicks for PPAs post-DMA, with a 30% CPC decrease. Specific hotel name searches show 35% fewer clicks on Free Booking Links (FBL) but 3% overall growth in Google Hotel Ads clicks. DMA's ongoing implementation may further impact independent hotels' costs and strategies.

👨‍💼 Laure Solelhac, an HR professional with international experience, shares insights from Mauritius. Originating from Carcassonne and having studied in Montpellier, she worked in Australia and Paris before settling in Mauritius. Now in the hotel sector, she also became a labor law attorney. She emphasizes the importance of HR in hotels (necessary for more than 40-50 employees), structured onboarding, respecting trial periods, proper notification for probation termination, justified and documented dismissals, and preparing for potential litigation.

📈 Bastien Blanc discusses innovation in hotel asset management, highlighting the industry's transformation due to technological advancements and changing investor expectations. He emphasizes the balance between generating new revenue streams, like those enabled by AI and blockchain, and improving operational efficiency through automation, enhanced data security with cloud computing, and data analysis for spending trends. The dilemma is whether to prioritize revenue generation or operational efficiency enhancement.

🛵 Tom Cruise showcased the Harley-Davidson's LiveWire S2 Del Mar during the closing ceremony of the Paris 2024 Olympics on August 11. The electric motorcycle, weighing 198 kilograms, features a USB-C port and a battery serving as the frame. With Harley-Davidson as the major shareholder, LiveWire's range includes the high-powered One model and the urban-friendly S2 Del Mar.

📲 SMS marketing achieves over a 90% open rate. Messages, often limited to 160 characters, are read within three minutes of receipt, offering direct and engaging communication. Utilizing SMS surveys, announcements, and customer reviews, businesses can enhance customer engagement, receive quick responses, and differentiate their brand. This approach, paired with platforms like Guest Suite, enables efficient customer feedback collection, transforming survey results into online reviews and providing detailed satisfaction analysis.

📖 Improving occupancy rates is crucial for hospitality profitability, utilizing dynamic pricing and Yield Management to adjust rates based on various parameters. To attract bookings during off-peak periods, special offers and leveraging Online Travel Agencies (OTAs) are recommended. Enhancing customer experience is key, focusing on personalized services, loyalty programs, and monitoring online reviews. Diversifying revenue sources through packages, local partnerships, and event offerings can also boost profitability. Implementing a well-defined marketing strategy, prioritizing SEO and social media engagement, and fostering sustainable practices by reducing costs and collaborating with local producers are vital. Lastly, adopting new technologies, including AI, and modernizing facilities can streamline operations and improve client experiences.

🏕️ On December 3, the "3rd edition of the Observatoire de l’Insolite" was held by Groupe Unic Stay and Cabinet Alliances in partnership with Oise Tourisme. The unusual accommodation sector saw a 30% increase from 2023, reaching 2,226 professional sites in 2024, with Auvergne-Rhône-Alpes (17%), Nouvelle Aquitaine (15%), and Occitanie (12%) leading in offerings. Business volume in 2023 hit €430 million, up 65% from 2021, with 1.2 million overnight stays (+46% from 2021). The average basket for cabin stays rose 18% from 2019 to €301. Water cabins and Tiny Houses saw significant demand increases, by 73% and 204% respectively compared to 2021. Despite growth, market maturation is noted, slowed by urban and climate constraints and lack of public funding.

📦 OTA (Online Travel Agencies) display lower prices than hotels' official sites in 21% of cases, undermining direct booking margins. Reservations through OTAs are 12.5% less profitable than direct bookings, according to Kalibri Labs. A case study revealed 20 hotels lost 30% of their direct sales overnight due to OTA undercutting, causing direct click-through rates to drop to 2% versus 4% when direct prices are lower. Strategies to regain control include constant price monitoring, test bookings to trace back-office OTA activity, strategic tariff line adjustments, and firm communication with OTAs to suspend unauthorized resellers.

📅 MyBeezBox has designed the "Calendrier des temps forts 2025" to help businesses in the hospitality and unique accommodations sector identify key periods for gift voucher sales, like Valentine's Day or Christmas. It is a tool to guide marketing strategies throughout 2025 to leverage seasonal events, special occasions, and optimize online sales, aiming to attract new clients, retain customers, and maximize revenue. The calendar includes communication strategies, content suggestions, and tips to enhance online shop presentations and user experience.

🍴 Johan Derderian, president of CHAT (Club Hospitality des Amis de la Tech), announces recruitment for a restaurant working group on "Booking Modules," addressing challenges from major platforms like The Fork, Zenchef, and Tripadvisor. GHR aims to create a representative task force of 8-10 members to meet bi-monthly. Interested restaurant members should contact Amélie at a.logre@ghr.fr with their member number, role, and establishment location.