Deux villes, une stratégie : Meininger accélère son expansion européenne
🌍 Meininger Hotels renames its Copenhagen property to MEININGER Hotel Copenhagen Vesterbro in 2024 to strengthen brand visibility. Approximately 20 million hotel nights were recorded in Denmark, marking a record high. Originally opened in 2015 as Urban House Copenhagen, the 235-room, 873-bed hotel is a hybrid lodging concept. The rebranding aligns with Meininger’s European brand strategy amidst increasing competition in the urban market, driven by flexible and experiential accommodation demand.
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