DMA Fallout: Why Google’s compliance could kill hotel direct bookings. Must-know for hoteliers
📈 EU's Digital Markets Act (DMA) targets Google under Article 6.5. This could reduce hotel direct bookings, favoring major platforms like Booking, Expedia, and Tripadvisor. Javier Delgado Muerza, CEO EMEA at Mirai, highlights the risk of outdated regulations stifling innovation and AI. Many hoteliers remain unaware of the impacts. The European Commission's final ruling is anticipated by September. 🏨📉
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