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📌 Les entreprises se concentrent sur la relation client et l'expérience qualitative pour fidéliser les consommateurs. Le parcours client "Customer Journey" évolue, englobant la prise de conscience, considération, décision et expérience post-achat. 55% des Français consultent les avis consommateurs avant l'achat. Les entreprises doivent offrir un parcours client multicanal et personnalisé, en s'appuyant sur des outils comme NPS, CSAT et CES pour évaluer la satisfaction et identifier les points forts et faiblesses. Guest Suite aide à développer un parcours client différenciant par la collecte et analyse d'avis.

🏖 SETT 2024 in its 45th edition, held from November 5-7, gathered over 18,600 professionals, including 10% foreigners, and featured 700 exhibitors. The event coincided with the 50th congress of the National Federation of Outdoor Hospitality (FNHPA), offering key insights and future solutions for camping management challenges. Attendance showed a slight increase, highlighting the event's relevance for camping managers seeking development solutions and networking opportunities.

🐱 CHAT (Club Hospitality des Amis de la Tech) invites members to a meeting on November 14, 2024, from 4-5 PM via video conference. Discussions will include online reviews management, hospitality and restaurant workgroups, digital trends from EquipHotel, and a roundtable for sharing experiences. Meeting ID: 312 614 341 320, Secret Code: 3L2xUo. Join the meeting [here](https://teams.microsoft.com/l/meetup-join/19%3ameeting_MWMwMGNjMmQtODY5OC00YTBkLWEzMWUtZmRjODM1ZmY4ZGVh%40thread.v2/0?context=%7b%22Tid%22%3a%220b2be9ce-249c-4e8e-98e3-e5e3451cad13%22%2c%22Oid%22%3a%2245f245b3-53d0-4cac-a844-aa71ad54212f%22%7d).

🛡 At the EquipHotel fair in Paris, the GHR in collaboration with cybermalveillance.gouv.fr held a cybersecurity best practices conference on Wednesday, November 6. Isabelle Leganne, GHR's digital commission vice-president, emphasized the importance of protecting hotel data for reputation and trust. Cybermalveillance.gouv.fr's Gilles Berthelot highlighted that in 2023, account hacking represented 23.5% and phishing 21.2% of their assistance requests. He mentioned that 65% of small businesses couldn't assess the impact of cybersecurity incidents.

🏠 On November 5 and 7, French Senate and National Assembly unanimously and broadly voted on a law proposal, concluding a near two-year legislative process aimed at regulating short-term tourist accommodations. The law provides tools for communities to protect housing, eliminates fiscal loopholes favoring property conversion into tourist investments, and empowers condominiums to restrict short-term rentals, reflecting eight years of advocacy by the Association for a Professional Tourism (AToP).

💸 The article discusses the evolving practice of revenue management, emphasizing its growing importance and potential. Specializations such as pricing, data analysis, and strategic data usage are highlighted. Current training offerings are deemed insufficient to cover revenue management comprehensively, suggesting the need for a dedicated program. The author sees an opportunity for an educational institution to develop a two-year master-level course, moving beyond the existing mono-sectorial approaches to provide a robust foundation followed by sector-specific specialization.

🍳 Organized by MKG Consulting and EquipHotel, Brain Trust Foodservice workshop brought together hospitality and catering experts to discuss challenges and cost management solutions. Notables like Serge Trigano, former CEO of Club Med, Olivia de Rohan Chabot, Brand Director at Orso Hôtels, and Alban Ruggiero, founder of JOST and MELT, shared insights. Serge Trigano emphasized strict cost management as key to profitability, highlighting the constant struggle and importance of training staff on cost control for maintaining margins.

🏠 Organized by MKG Consulting and EquipHotel, the Brain Trust Wellness workshop gathered well-being and spa industry experts. Stéphane Reumont, director of Spa Guerlain at Beau-Rivage Palace in Lausanne, Régis Boudon-Doris, co-founder of bbspa_Group, and Louis de Vilmorin, co-founder of Wellways, discussed best practices and strategies to make spas a key revenue generator and an essential part of the hotel guest experience. Reumont emphasized a strategic approach, strict cost and human resource management, and the evolution of Spa Guerlain since 2006 from an industry perceived as a gadget to a business center with performance indicators and KPIs.

🏥 On November 7, 2024, a significant partnership was signed between the MEFTA's Minister Koffi N’Guessan and Accor Group, aiming to train 400 youths annually in hospitality and related sectors in Marcory, Abidjan. The initiative will enhance practical skills in key economic areas, focusing on students and educators from professional high schools in Riviera, Yamoussoukro, and Mohamed VI. Accor, with eight hotels in Ivory Coast, seeks to expand its local talent pool through this collaboration.

🏨 SCPI Novaxia NEO, managed by Novaxia Investissement, acquires a 103-room hotel in Dresden, Germany, covering 5,762 m², with a gross yield of 7.61% and a 15-year lease. The Amedia Hotel, a 3-star establishment near Dresden's central station, features a restaurant, bar, wellness area, and meeting rooms. The hotel, renovated recently, operates in a dynamic market with over a million national arrivals yearly. Managed by HR Group, a major multi-brand hotel operator in Europe, the hotel was purchased for €8.472 million, offering investors advantageous German tax benefits and aiming for a distribution rate above 6% for the fifth consecutive year.