Upselling et Cross-selling : l’IA au service de la performance hôtelière
🏨 In the competitive hotel market, upselling and cross-selling are essential strategies, now enhanced by Artificial Intelligence (AI) for automated, personalized solutions. AI analyzes customer data, including preference history, utilizing real-time interactions through chatbots or virtual concierges to tailor offers that align with client expectations, thus increasing revenue and operational efficiency by automating campaigns. Upselling offers premium services like room upgrades, while cross-selling includes additional services such as spa treatments or local attraction tickets.
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