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🌏 GreenGo, a startup focusing on responsible tourism, achieved a funding round of €3 million and saw an 81% increase in bookings in 2024. Guillaume Jouffre, co-founder, discusses AI's role in offering low-impact vacations and driving growth. Their platform, Greengo Explore, accounts for over 15% of bookings, with more than 17,000 highly-rated accommodations. They aim for partnerships and leverage data and technology, including AI, to enhance user experience, improve customer service efficiency by 30%, and innovate in 2025. The company strives to reduce tourism's carbon footprint; their digital carbon footprint is a mere 1% compared to the travelers' carbon emissions.

💰 Klook, an online travel agency founded in 2014, secured a $100 million investment led by Vitruvian Partners to expand in Asia-Pacific, enhance AI development, and aid digital transformation in tourism. With international arrivals in Asia expected to increase from 619 million in 2024 to 762 million in 2026, surpassing 2019 records, Klook's funding aims to meet growing traveler demand and follows a recent collaboration with Google Cloud on AI solutions, as well as a partnership with the Tourism Office of the Philippines to improve digital access to local experiences.

👨🏻‍💻 Hotel staff, especially housekeepers, play a crucial role in personalizing guest experiences beyond digital tools like PMS and CRM. Their observational skills enable them to anticipate guests' needs and make their stay memorable through small gestures, such as positioning stuffed animals or folding pajamas. Housekeepers also provide valuable feedback to other hotel services, enhancing overall guest satisfaction. Remember, the best insights for customer relationships might not be in software, but in the hands-on care of the staff.

🏡 Les Étincelles Collection, managed by Whitegold Hospitality, faced liquidation after ceasing payments on October 16, 2024. However, Guerlain Chicherit's brand sees hope as Shams Equity, a Dubai-based investment fund, injects 146 million euros from a 650 million euro fund. Peak Management, established by RoundShield, now oversees the management and marketing of the brand's 30 hotels and residences.

📖 Jean-Pierre Cochet was elected President of the Marseille Tourism, Leisure, and Congress Office on February 14, 2025. The office came under municipal governance on January 1, 2023, aligning with the 3DS law, and Marseille's Mayor Benoît Payan took presidency in March 2023. A municipal strategy for sustainable and attractive tourism called "Marseille, destination durable et attractive" was adopted on February 16, 2024. Marc Thépot, former president, remains as delegated President.

🏨 The hospitality industry benefits from diversity and inclusion, enhancing creativity, innovation, reputation, and addressing labor shortages. Examples include ART DECO HOTEL MONTANA's non-discrimination policy and LGBT certificates for hotels. Challenges remain like overcoming biases, but proactive inclusion can lead to economic growth and societal contributions.

🏨 OKKO HOTELS and SOHOMA integrate CSR into their financial reports and development strategies, showcasing that responsible hospitality can be profitable and impactful. OKKO HOTELS, a family-owned French hotel group, became the first in the industry with a mission-oriented company status, focusing on sustainability. In 2024, OKKO HOTELS reported a revenue of €52.6 million, highlighting the success of balancing financial performance with social and environmental impact.

🏡 Investors nearly matched pre-2019 levels in 2024, investing nearly €3 billion in hotel walls in France, marking a 25% increase from previous years. Île-de-France captured two-thirds of this investment, while other regions accounted for the remaining 35%. BNP Paribas Real Estate records this as a historical high since post-Covid times, with the previous peak at €3.7 billion in 2016. "Lodging Econometrics" noted 1,661 hotel projects in Europe, totaling 244,464 rooms, with 520 buildings undergoing conversion. Boutique hotels are among the top investment choices, with brands like "Les Domaines de Fontenille" catching the interest of major players like LVMH. French tax niche 150-0 B ter attracts tech entrepreneurs seeking to invest in property and hospitality. Accor sells its F1 hotel network to American investment fund Fortress for roughly €200 million, highlighting a strategic shift towards higher-end accommodations.

📝 Booking shifts to a more modern rating system, ditching the traditional arithmetic mean for aggregating customer ratings. No more rounded figures; expect precise numbers, even with unpredictable decimals, accurately reflecting diverse opinions and avoiding biases. Aimed at better representing the true spectrum of customer feedback.

🏆 Paris hosted multiple major events in January 2025, including the Journées Européennes de la SFC (15-17 January), Pharmapack (21-22 January), the IMCAS World Congress (30 January-1 February), and two Fashion Weeks (Men's Fashion from 21 to 26 January and Haute Couture from 27 to 30 January). The men's Fashion Week night coincided with Pharmapack, peaking the occupancy rate at 84.7% on Wednesday 22 January. Average Daily Rate (ADR) exceeded 400 EUR for three consecutive nights, from 24 to 26 January. New Year's Day saw ADR and Revenue Per Available Room (RevPAR) reach highs of 469.47 EUR and 373.37 EUR, respectively. January 2025 showed a year-over-year occupancy increase of 6.5% to 66.6%, ADR up by 6.3% to 355.96 EUR, and RevPAR growth of 13.3% to 237.03 EUR.