Tendance du marché

🏨 Killian Defois, country manager chez SiteMinder, observe que les hôteliers souvent ratent des opportunités en n'anticipant pas l'impact d'événements sur la demande. Suite à un concert de Coldplay en Australie, les réservations ont grimpé de 600 %, mais les prix n'ont augmenté que huit jours après. Un hôtel à Barcelone a quadruplé ses revenus en ajustant ses prix seulement un jour avant le Mobile World Congress. Seulement 25 % des hôteliers maîtrisent le revenu management.

🏨 Hilton's Q3 2025 results show a net profit of $421M, a diluted EPS of $1.78, and an Adjusted EBITDA of $976M. Comparable RevPAR declined by 1.1%. The company opened 24,800 rooms, achieving 6.5% net growth, with approved projects reaching 33,000 rooms. The pipeline hit a record 515,400 units. October saw the launch of Outset Collection by Hilton and the opening of the 9,000th hotel. For 2025, targets include a stable RevPAR at +1.0% and a net income of $1.604-$1.625B.

🏨 Mews and YouLend partner to offer a new financing model tailored to the hospitality industry's needs. Accessible online, the process provides potential approvals within 72 hours. Repayments are income-based, with no interest or hidden fees, just a fixed percentage. This flexible financing aligns with hotel operations, enabling investment in peak periods or unexpected opportunities. It simplifies financial processes for larger chains and offers tailored conditions for independent hotels, empowering them to invest confidently.

📅 Paris, September 2025: Tourism activity in Greater Paris showed stability, with only a 0.1% increase from 2023. Air arrivals declined by 4.1% compared to September 2024, with notable decreases from the US (-9.3%), Italy (-11.8%), and the UK (-10.3%). However, there was significant interest from Saudi Arabia (+89.7%) and Australia (+27.2%). Hotel occupancy rose by 1.4% compared to 2024. Forecasts for October to December suggest moderate growth, especially from Spain (+11.5%) and the UK (+14.1%).

📆 Selon les Travel Predictions de Booking.com, 2026 sera marquée par des voyages ultra-personnalisés. Ces aventures s'éloigneront des itinéraires standard pour refléter les passions individuelles. Cette 10ᵉ édition montre une tendance vers des expériences affirmant la singularité personnelle. La technologie jouera un rôle clé pour permettre ces voyages sur-mesure. Depuis dix ans, ces prédictions analysent l'évolution des pratiques de voyage, mettant aussi en lumière l'importance des critères sociaux et environnementaux.

🗺 Expedia Group's "Horizons 2026: Travel Trends" report analyzes data from 24,000 global travelers, highlighting evolving travel preferences for 2026. Key trends include lesser-known sports, literary retreats, and farm stays. Destinations of the year are identified through real-time data from millions of daily visitors. Six top destinations align with Expedia's new Smart Travel Health Check, based on the World Travel & Tourism Council standards, indicating increasing global interest in less frequented places.

💵 Lightspeed data highlights a digital tipping surge in Paris, with nearly one in five transactions now including a tip. From June 2023 to August 2025, tips in French restaurants rose from an average of €4.35 to €4.62, a 6.2% increase. High-end dining tips reach up to €37, contrasting with €4 in casual dining. This trend signifies a significant shift in tipping culture driven by digital payments, with varied patterns across Europe.

💳 78% des Millennials trouvent essentiel de pouvoir étaler les paiements pour leurs voyages, selon l'étude Affirm. 43% ont reporté ou annulé un voyage à cause des coûts. Les principaux freins incluent les frais cachés (62%) et l'absence de paiements flexibles (61%). Le BNPL est populaire, augmentant le budget vacances de 7-9% en France. Il favorise les réservations rapides et augmente le panier moyen, avec près d'un Français sur deux l'utilisant en 2024.

🍻 Oktoberfest 2025 saw record temperatures of 31°C on September 20, the highest since 1993. Christian Scharpf described the event as "endiablée" despite challenges like overpopulation and a bomb scare on October 1. The festival attracted 6.5 million visitors who consumed 6.5 million liters of beer. Organizers plan real-time attendance measures and crowd spotting for 2026. Munich hotels reported high occupancy rates during the event.

🏠 En 2025, Novasol, du groupe Awaze, observe une croissance solide de 7% dans la location saisonnière en Europe, avec un taux d'occupation de 60%. Les courts séjours représentent 34.3% des réservations, et 23% des séjours acceptent les animaux. La croissance est de 2% par rapport à 2024. La météo influence les réservations de dernière minute en septembre et octobre. Le prix moyen par nuitée reste stable, reflétant la résilience du secteur.