Tendance du marché

🏝 Olivia Grégoire anticipates 15 million visitors for the upcoming Games, predominantly French, along with mainly English and American tourists. Ticket sales hit a record with over 8 million sold, including over 1 million for the Paralympic Games. The torch relay from Marseille to Paris highlighted the Games' popular appeal. France, helmed by Grégoire for over two years as the head of the Ministry of Tourism, remains the world's top tourist destination due to the resilience and professionalism of its sector's personnel.

🏦 Founded after the COVID crisis in 2022, SANTAREIM Partners is led by Olivier Coustet—20-year entrepreneur, B&B Brésil's president and founder between 2014 and 2022, former regulated financial companies executive, and founder of Athos Finance in Brazil—and Patrick Lenoël, former banking executive and real estate fund manager regulated by the AMF, who also served as ASPIM's vice-president for a decade. Both are ENA alumni, and the firm recently onboarded Valéry Fouquet, a former ACCOR and LOUVRE franchisee with over 25 years of experience, as associate manager in charge of hotel operations.

🏨 HOTREC's 2023 report shows Booking.com dominates online hotel bookings with 71% in Europe, slightly less in France at 68.1%. Expedia group maintains a 14.4% share, similar to 2013. HRS plummeted from 16.6% in 2013 to 4.6% in 2023. Smaller hotels show greater OTA dependency, with 27% relying on them for at least 30% of bookings. Surprisingly, 43% of hoteliers do not differentiate pricing between their site and OTAs, and 27% lack a channel manager. Google Hotel Direct is a primary focus for 80% of proactive hoteliers, while TripAdvisor's hotelier presence dropped from 71% to 49% between 2013 and 2023. Direct bookings via hotel websites doubled from 2013 to 2023, but OTA shares also nearly doubled, mainly at the expense of tour operators and local tourism organizations. In France, OTA bookings increased from 27.6% to 32.6%, while direct site bookings rose from 11% to 16%. Email/fax bookings are now just 0.3%, and tourist office referrals decreased from 1.7% to 0.2%. Digital transformation is essential for hoteliers to improve direct revenue and reduce OTA dominance.

🏦 IHG Hotels & Resorts expands in Spain with over 500 rooms across three brand collections. Willemijn Geels, VP of Development for Europe at IHG, announces a 10% increase in rooms on the Iberian Peninsula, highlighting growth and owner/investor demand. New additions include Hotel Indigo in Jerez de la Frontera, opening spring 2026, adding to Spain's existing Holiday Inn presence and recent luxury and lifestyle brand launches like Six Senses Ibiza and Kimpton Vividora Barcelona.

🏨 The hotel customer journey is critical for distinguishing from competitors, involving stages influencing client perception and satisfaction. The article discusses approaches to attract travelers and enhance their experience, stressing the importance of online presence and digital marketing strategies (SEO, SEA, Metasearch). Key stages include desire and information gathering, where tools like Google, social media, and blogs are used; pre-booking choices; the reservation process; pre-stay anticipation; the stay experience; and the post-departure relationship, including feedback and loyalty programs. "Objectif Hôtel" offers personalized support for business development.

🏖️ Marriott International, led by COO Sandeep Walia, partners with Eagle Hills to open the first Ritz-Carlton Reserve in the UAE on Ramhan Island. Scheduled for 2029, the ultra-luxury destination will span over 4 km², featuring 50 private luxury villas with 1-4 bedrooms, including the region's first anticipated floating villas. This marks a significant addition to Marriott's portfolio, meeting the strong demand for luxury experiences.

🏅 Franck Delvau, president of the Union des métiers et des industries de l’hôtellerie in Île-de-France, highlighted that over 50% of Olympic tickets were purchased by locals, impacting hotel stays. SNCF train ticket prices rose faster than inflation, affecting tourists’ budgets. A compensation scheme will be proposed for verified losses due to the Olympics, potentially funded by the Ministry of the Interior or the Ministry of Transport. Businesses within Olympic red zones may face operational challenges, impacting various services from refueling to emergency repairs.

📚 In June 2023-June 2024, eight publications were selected by a committee of experts for recognition. The 2023 edition awarded Clément Odé and Noémie Calais for "Plutôt Nourrir" (Tana Editions/Nouveaux Récits). The 2023 jury, comprising seven members, including Eric Frechon and François-Régis Gaudry, will meet at ROZÓ (Marcq-en-Baroeul - 59) in September to elect a winner. Additionally, the Lycéen Hotelier Prize, in its second year in partnership with five Lille academies, will announce a laureate from a select list.

🏖️ Logis Hôtels reports a 12% revenue increase from July 5 to September 1, with the summer basket average up by 8% and an average price increase of 5% for a similar stay duration. Mountain destinations like the Pyrenees (+86%), Southern Alps (+34%), and Grand Est (+22%) are more popular. International tourists' attendance is up, with notable surges during the Olympics (Dutch +60%, Germans +48%, Brits +32%, Belgians +11%). Bookings made 120 days in advance have risen by 17%. However, July bookings remain flat compared to 2023, excluding the first week (+18%). Karim Soleilhavoup, Logis Hôtels' director, notes a distinct client type: long-haul tourists, particularly Americans, favoring charming and unique French hotels.

💰 On July 5, 2024, Jean-Christophe Carsenac, President of UMIH 81, and Vice-President Séverine Fraysse presented a check for €2,406.75 to Sylvie Lavigne, Principal of the Lycée Hôtelier de Mazamet. The funds were raised at a gala evening following UMIH 81's General Assembly on April 29, 2024, featuring a wine casino and a gourmet menu served by partner chefs, teachers, and students. The proceeds will support projects at the school.