Gestion hôtelière

💡 Un bon référencement sur Google Business Profile permet d'attirer plus de clients et améliorer la visibilité. Lors d'une fermeture définitive ou temporaire, il est crucial de mettre à jour la fiche pour éviter la confusion. Des doublons de fiches peuvent nuire à l'e-réputation, tandis que trop d'avis négatifs peuvent inciter à fermer la fiche et en créer une nouvelle. Google différencie "fermé définitivement" de "fermé temporairement" pour informer les clients sans perdre l'historique des avis. La fermeture définitive sur Google peut prendre jusqu'à 48 heures pour s'afficher. Guest Suite aide à gérer les fiches Google My Business pour 10 000 points de vente, répondre aux avis et traiter les faux avis.

🏨 In June 2025, Le Negresco in France will unveil the transformed sixth floor, previously the private refuge of Jeanne Augier, into the luxurious Suite Jeanne & Paul. The renovation encapsulates the history and visionary spirit of the hotel and is highlighted by the work of architect designer Jean-Philippe Nuel.

🏡 L'Hôtel Sezz***** Saint-Tropez, opened in 2010, celebrates its 15th anniversary. Envisioned by Shahé Kalaidjian and architect Christophe Pillet, the luxury hotel is known for its blend of modernity with Mediterranean nature. The hotel offers 37 chic rooms and suites with private terraces, the Michelin-starred Colette Restaurant led by Chef Philippe Colinet, and the exclusive Dom Pérignon Bar. Celebrations include unforgettable evenings, exceptional dinners, and signature treatments.

🏡 La Clef Tour Eiffel Paris, a 5-star hotel by The Crest Collection, unveiled its new contemporary and sophisticated design reflecting the Eiffel Tower's essence. A new bar, Le GustaV, was opened to enhance the hotel's offerings. The establishment, blending 1990s modernity with 19th-century Haussmann style, completed a 12-month renovation by the end of 2024. Located in Paris's 16th arrondissement, the hotel offers 112 accommodations, ranging from 26 to 108 square meters across Étoile, Trocadéro, and Kléber wings.

🍽 Room service, once exclusive to luxury hotels, now offers additional opportunities for medium to large establishments, and even small ones. It involves delivering meals, snacks, or drinks directly to guest rooms, sometimes 24/7, including outside regular hours. Benefits include enhanced guest satisfaction, privacy, comfort, and potential for upselling and cross-selling hotel amenities. Disadvantages involve the need for dedicated staff, detailed logistics, and exceptional service delivery. Effective room service requires ease of use, quality food and drinks, professional staff, and strategic promotion. Personalized offerings can enhance the guest experience. Technology, such as WuBook's hotel management system (PMS) Zak, aids in structuring and managing room service offerings, with QR code menus, and provides detailed reports on orders and revenue for performance assessment and improvement.

🏠 Accor has released a new white paper titled "Making Waves: Reinventing Spa and Wellness to Meet Today's Demands," proposing a fresh philosophy for hotel well-being. The paper outlines Accor's priorities like reinventing pools, reimagining lounge and institute offerings, and revamping adult-only concepts. It gathers insights from a symposium by Accor's Wellness, Strategy, Design, and Development team, featuring perspectives from group specialists and international industry experts. The white paper scrutinizes the future of wellness, its major developments, and trends, positioning wellness as a growth lever and differentiator, especially in luxury and lifestyle sectors.

🏨 Since 2018, STRATÉGIE HÔTEL has assisted over 1,000 hoteliers. They recently launched a modernized website and a new service, SH Transaction, for hotel buying and selling. Their platform offers free personalized support, including Project Facilitation, a catalog of solutions, and informational monitoring. SH Transaction provides tailored assistance for hotel transactions, leveraging sector expertise and a network of partners.

💰 In 2024, OTAs accounted for an average of 40% of a tourism accommodation provider's bookings, yet were responsible for 80% of cancellations. No-shows, clients who do not show up despite having a reservation, represent a significant 5% of confirmed bookings, potentially costing a 50-room hotel nearly €70,000 annually, and a guest house between €2,000 and €4,000. Secure credit card guarantees via systems like Stripe have been recommended as a preventive measure, as they cost nothing unless the card is charged, and the provider only loses 2-5% of the reservation amount in fees instead of 100% of the revenue. Restaurants, historically affected by no-shows (one in five reservations), have seen a 40% year-over-year reduction in no-shows by adopting similar measures, such as card guarantees and confirmation reminders. The Fork (formerly La Fourchette) has taken steps to combat no-shows by prohibiting multiple reservations for the same time slot and offering triple confirmation via free emails or SMS for restaurant owners.

💳 Frais cachés en hôtellerie : Les frais cachés peuvent augmenter les charges annuelles et réduire les marges, apparaissant comme des commissions additionnelles, frais techniques, ou liés au traitement des transactions. Les frais de connectivité varient entre 30 € et 50 € par mois. Les régulations annuelles pour dépassements de plafonds de vente, par exemple au-delà de 40 000 €, entraînent des coûts supplémentaires. Des frais liés à des mises à jour ou nouvelles fonctionnalités, support technique payant (50 € par intervention), et frais bancaires comprennent des commissions d'interchange entre 0,3 % et 0,5 %, frais de traitement entre 1,5 % et 2 %, et commissions bancaires entre 0,2 % et 0,5 %. Un contrat VAD peut engendrer des frais fixes mensuels et proportionnels par transaction. MyBeezBox conseille la transparence des coûts et privilégie les solutions tout inclus, avec une mise en ligne rapide de la boutique cadeaux, idéalement en moins d'une semaine, et un support client inclus sans frais imprévus. Pour les fonctionnalités, il est conseillé de vérifier la multilinguie, personnalisation, gestion